How to Link Facebook Ads with Objectives? Overview of Facebook Ads and Objectives

Facebook Advertising is quite easy to set up.   However, to bring success to campaign it is important to tag the campaign with right objectives.  Your selection of right campaign objective will have a big impact on the campaign performance. There are multiple advertising objectives as defined in Facebook a social media platform to help advertisers to their business goals.  For example, if you want to show your website to people interested in buying a product then you need to create ads that Read more [...]

How to integrate Facebook Business with Your ecommerce Channel

Facebook Sales Channel gives an option to sell products or services, including products as listed in ecommerce or online store through the Facebook platform.  There is an option to integrate Facebook business page to Shopify store to enhance sales through Facebook and Instagram.  Here is a summary of activities need to Integrate ecommerce store with Facebook and Instagram; While setting up the Facebook sales channel, create a shop section on the Facebook page that will display Shopify products Read more [...]

Facebook Ads Advertising on Facebook – How to Leverage Facebook Ads for Business?

Facebook is a good medium to promote your goods and services.   Facebook ads campaign is a simple tool in this direction.  Facebook's ad campaigns are paid campaigns and need to set up it through the Facebook Ads Manager tool. Once can access Facebook Ads Manager via a direct link at facebook.com/ads, or by clicking “Manage Ads” in the drop-down menu on your Facebook account, or by clicking any of the CTAs on your Facebook Page. Here are the steps to set up Social Media Facebook ads Read more [...]

Benefits of setting up Facebook Business Channel – Overview of Facebook and Product Promotion

Facebook as it has the potential to get customers to your business or product.  Facebook has around 1.9 billion monthly visitors as well as 700 million active users on Instagram.  By interacting with such audience one can explore idea, unleash creativity, and can showcase range of products and sell through it. Social media is now going beyond the mode of Liking pictures and uploading relationships status.  It is now fast growing market place for online shopping as well.  In fact, one third Read more [...]

How to Configure Hootsuite for Social Media Management? What is Hootsuite?

Hootsuite is a "Social Media Management System" or tool to manage multiple social media accounts.  Hootsuite helps you keep track and manage multiple social network channels in single platform.  Its analytic functions helps to monitor what people are saying about your brand and help you respond instantly and is widely used in social media optimization Connect Your Social Media Profiles Connecting your social media profiles in Hootsuite is simple and easy.  All of the settings for Hootsuite Read more [...]

How to Promote Product and Services on Reddit

Reddit is an U.S social newsflash collection, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, and images, which are then voted up or down by other members. And it provides opportunity to business for marketing their product and services to get in touch with the targeted segment in a minimum span of time. As in February 2018, Reddit had 542 million monthly visitors which would help the businesses to spread awareness about the range Read more [...]

Five Ways to promote Business using Instagram

Instagram is a social media; strong with over three-hundred million monthly users.  It still likes annual double digit active user growth.  It is an influential mobile social networking service that lets users takes pictures and short videos (15 second maximum), then share them on other social networking platforms, including Facebook, Twitter, Flickr and Tumblr. Younger generations are possibly moving away from verbal communication, and the general population also seems charmed with visual Read more [...]

What you need to know about facebook App Install Ads

With an increase in global mobile users, the influence of mobile app is increasing day by day.  For many years mobile app has been a popular topic in the business world.  Most businesses have its mobile app particularly e- commerce business, the Apple app store has close to 2 million apps while Google play has over 2.2 Million apps.  With an increase in competition, it has become important for marketers use various online platforms to reach the targeted customers.  The various platforms which Read more [...]

Facebook Audience Network (FAN)- An Efficient Way to Reach your Audience

Facebook Audience Network (FAN) is a new method to advertise in the online media.  It follows the Facebook targeting mode and let users extend their ad campaign beyond Facebook to reach audiences on mobile apps, mobile websites and videos. Audience Network enables your ads to reach people at right time and the right place. Ad objectives, Formats, and Ad types Facebook Audience Network (FAN) is the right platform if the ad objectives is any one or more of the following. To increase traffic To Read more [...]

What you need to know About ‘Twitter-Social Media’ 2017

328 million active users, 208 average twitter follower, 100 million daily active users and over 10 million tweets later Twitter has established itself as a critical media for social media marketing promotion.  The users of Twitter are highly educated in comparison to other social media platforms.  About 83% of the world leaders use Twitter, its unique balance of business and personal use has makes Twitter different from other social media marketing forums. Twitter is short message communication Read more [...]

3 Tips on Instagram Marketing for Local business

Instagram is a mobile photo sharing app and social network founded in 2010.  Facebook purchased Instagram for $1 billion in the year 2012.  Instagram is increasingly important for every kind of business whether it is retailer, restaurant or travel companies.  It is one of the most important tools for brand building as the social platform has more than 300 million daily active users and 500 million monthly users.   Instagram use is growing among young people it is considered as single most Read more [...]

Facebook Ads -7 Steps to Follow for Setting Up Your FB Ads

Facebook has always been the easiest platform to remain connected with the people.  Facebook turned out to the apt solution for selling ideas, brand promotion or connecting with the fans, and more.  If one is not really ready for paid social ads, there are options for free ads in FB which too work well. Here are the seven steps while you move to paid ads in FB - simple steps to start with any kind of Facebook Ads. Decide on which Editor you are going to work on: Basically there are two Read more [...]

How to increase followers on Google plus: A few Tips to Increase Followers in Twitter and Google+

The present day digital world is closely interlinked with social media, and one can find social media addicts as well.  This has opened up an avenue for marketing experts to focus their guns to promote their products and services through this channel as well.  The recent uprising of social media as promotional tool is an outcome of these phenomena. However, of late, marketing experts are facing increased competition in this segment, and there are many metrics to measure success in terms of ‘Likes’, Read more [...]

How to Increase Page Likes or Followers on Facebook? A few Tips for Effective Facebook Page Management

Growing Facebook Likes and Followers are social media’s version of popularity of your page.  It further helps in building up email subscribers list.  Generally, it is believed that Facebook subscription is twice as effective as an email list.  According to market information, 50% of all Facebook users login to Facebook every day. Why to increase more Facebook likes? In social media marketing campaigns, targeting and attracting right audience build up brand Most of small businesses Read more [...]