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What you need to know about Targeting Options For AdWords Display Campaign

  As we all know there is a tremendous progress taking place in the technological field.  One such field would be the marketing arena.  All those traditional marketing platforms which were used widely have become obsolete and digital marketing has taken over them. If you are an amateur into digital marketing field and would like to learn more about it, it is important that you start your learning from scratch.  So let us look briefly about the ways you can target your audiences and Read more [...]
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What you need to know about facebook App Install Ads

With an increase in global mobile users, the influence of mobile app is increasing day by day.  For many years mobile app has been a popular topic in the business world.  Most businesses have its mobile app particularly e- commerce business, the Apple app store has close to 2 million apps while Google play has over 2.2 Million apps.  With an increase in competition, it has become important for marketers use various online platforms to reach the targeted customers.  The various platforms which Read more [...]
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Facebook Audience Network (FAN)- An Efficient Way to Reach your Audience

Facebook Audience Network (FAN) is a new method to advertise in the online media.  It follows the Facebook targeting mode and let users extend their ad campaign beyond Facebook to reach audiences on mobile apps, mobile websites and videos. Audience Network enables your ads to reach people at right time and the right place. Ad objectives, Formats, and Ad types Facebook Audience Network (FAN) is the right platform if the ad objectives is any one or more of the following. To increase traffic To Read more [...]