How to Setup Google Tag Manager

Google Tag Managers used for tracking codes and collecting analytics data on a page and it stores all connected data in a centralized location.  Google Tag manager is very handy when there are lots of tags to manage.  It helps in analyzing multiple metrics connected with conversion/ bounce rate, and more.  Here is a quick brief on setting up Google Tag Manager. In Tag Manager, click Accounts and then create account. Enter an account name and optionally indicate whether you'd like Read more [...]

Google analytics and Goal Setting & How to Set up Goals in GA

Google analytics is a platform as part of the services of Google marketing platform brand. It is an analytical service offered by Google that tracks and reports website traffic.             Google Analytics lets you measure Return on Investment of advertising budget as well as track all video and social networking sites and applications. It tracks specific visitor interactions on a website.  There is an option to define a specific action in Read more [...]

Learn More About Your Customers with Google Analytics – Fundamentals of Google Analytics in Simple Words

Google Analytics is a Tool to track and measure your website performance in a given time frame. It is a tool provided by Google to track and analyze user behaviors, and take appropriate actions and measures to increase the Page Views, more site traffic, and optimize pages for better conversion. The multiple tools given under Google Analytics can be used to track the website traffic, traffic sources, visitors demography,  new leads conversion, and much more.  The analysis such basic data help Read more [...]