Tips for Link building in SEO – Updated Guidelines for Link building in 2019 for Digital Marketers

The PageRank Algorithm as adopted by the Google brought out the concept of link building.  The concept of links and link building has changed the game of site ranking. Instead of simply analyzing the content of a page, Google implemented the logic of looking number of sites linked to that page and its validity. With the Google Penguin update the focus changed from quantity to quality. The importance of building high-quality links has been important throughout. Here is a discussion about building Read more [...]

Google analytics and Goal Setting & How to Set up Goals in GA

Google analytics is a platform as part of the services of Google marketing platform brand. It is an analytical service offered by Google that tracks and reports website traffic.             Google Analytics lets you measure Return on Investment of advertising budget as well as track all video and social networking sites and applications. It tracks specific visitor interactions on a website.  There is an option to define a specific action in Read more [...]

How Google Rich Snippet Code is Important for Search Engine Optimization (SEO)

Rich snippets provide webmaster with the useful information to the web search result snippet.  The purpose of rich snippet is to give user with more information about the content.  It is better to decide the most relevant result for a search query that could generate additional traffic to the site.   Rich snippets are designed to summarize the content of a page making it easier for users to understand what the page is about in search results.  If you are considering taking advantage Read more [...]