What is Google+: Comparison of G+ with Other Social Media Tools and Major Features of Google+

Google+ is the official social networking platform of Google, one of the world’s largest and most popular search engines.  Google+ officially debuted in June 2011 and includes all of Google's peripheral products (Gmail, Google Maps, search, Google Calendar, etc.) into one cohesive network.  This is meant to be open and acts as a connecting platform by incorporating everything that searchers use at Google into a comprehensive social and content dashboard.   Google+ Pages provides businesses, Read more [...]

Promoting Blogs Through Social Media: Steps needed to Promote Blogs Online

Writing blog is not the difficult part in blogging, but rather getting viewers is.  Writing hundreds of blog posts but not attracting any viewers is mere waste of time.  The viewership of blogs determines the popularity of the page and in turn the website.  With social media platforms it has become easier to connect with people having similar thoughts.  Few tips that will help in gaining new readers are given below:   Facebook Blog content or the URL of the blog post can be shared Read more [...]

Web Analytics Tools Comparison: Google Analytics v/s. Woopra

Website traffic is very essential to understand on how return can be obtained by promoting a website.  Website traffic will have to be analyzed with powerful tools to keep the market competition and website performance in track.   Google Analytics and Woopra - Google analytics is one of the free service tool offered by Google.  This tool can be installed on the computer to do analysis of the customer browsing details through ads, videos, websites and social network platforms.  Many Read more [...]

Woopra Platform: User friendly Tool for Website Optimization

Woopra platform is one of the powerful tools used to track website traffic.  This tool tracks the website visitors and assesses their movement on various pages of the website.  This is helpful for website owners to find out what isl working for the website.   The major benefits of this effective tool are: Help in optimization of the website Track marketing campaigns Analyzing visitors Measure the conversion of Social Media promotion This application with real time features Read more [...]

Google Ad Extensions: A Guide to Creating Extensions in Google AdWord

Adding site link is a method  of optimzing AdWords campaign. This will bring more conversion which in turn will bring down CPC and increase CTR.  There are different types of extensions namely, Sitelink, Location, Phone, Review, Social media extension and more. These types of  extensions are added by Google as needed. Details are given below:   Creating sitelinks in campaign: In Google AdWords under the Settings tab the campaign must be chosen as All features. At least 4 sitelinks need Read more [...]

Search Engine Optimization (SEO)

The keywords are most important keywords in Search Engine Optimization (SEO) which make it possible for users to find a website through search engines.  A well optimized website will bring comparatively good responses for the keywords.  The responses from potential visitors towards right keywords will help in connecting the website with potential customers.   In other words, it is important to understand how people are searching for products, services or information they need.  It is Read more [...]

Google AdWords: Improving Displayed Ads Using Ad Extensions

Google results offer a wide range of PPC ad extensions for the brand ad to stand out.  By incorporating additional features such as location, phone number, product links or rating of website the ad extensions will help in enhancing the number of clicks on brand ads.  Google ad extension will appear with the ad and some may even appear in Google display network.  It is free of cost to add extensions in the campaign or ads group. Generally ad extensions are created at the campaign level only.  Read more [...]