How to Setup Google Tag Manager

Google Tag Managers used for tracking codes and collecting analytics data on a page and it stores all connected data in a centralized location.  Google Tag manager is very handy when there are lots of tags to manage.  It helps in analyzing multiple metrics connected with conversion/ bounce rate, and more.  Here is a quick brief on setting up Google Tag Manager. In Tag Manager, click Accounts and then create account. Enter an account name and optionally indicate whether you'd like Read more [...]

How Does Google Tag Manager function? Main Components of Google Tag Manager

Google Tag Manager has its own container tag which eliminates the need for multiple codes for the website.  The Google tag manager automatically updates the site, so that the user does not have to manually code the tags.  Google Tag Manager stores all connected data in a centralized location.  It is used for tracking codes and collecting analytics data on a page.  Google Tag Manager is very handy when there are lots of tags to manage.  It helps in analyzing multiple metrics connected with conversion/ Read more [...]

Google analytics and Goal Setting & How to Set up Goals in GA

Google analytics is a platform as part of the services of Google marketing platform brand. It is an analytical service offered by Google that tracks and reports website traffic.             Google Analytics lets you measure Return on Investment of advertising budget as well as track all video and social networking sites and applications. It tracks specific visitor interactions on a website.  There is an option to define a specific action in Read more [...]

Set the Right Google Analytics Goals for Your Business Website

If you have a business and you want to do branding for your business, then which tool will be the best for you to track your business website actions and conversions to track for your business?  Here the answer needs to be more specific than, “Because it’s the 21st century.” To solve this problem Google Analytics goals, help marketers measure how well their website meets target objectives.   Generally, company websites fit into three core categories like ecommerce, lead generation, Read more [...]