Web Analytics Tools Comparison: Google Analytics v/s. Woopra

Website traffic is very essential to understand on how return can be obtained by promoting a website.  Website traffic will have to be analyzed with powerful tools to keep the market competition and website performance in track.   Google Analytics and Woopra - Google analytics is one of the free service tool offered by Google.  This tool can be installed on the computer to do analysis of the customer browsing details through ads, videos, websites and social network platforms.  Many Read more [...]

Woopra Platform: User friendly Tool for Website Optimization

Woopra platform is one of the powerful tools used to track website traffic.  This tool tracks the website visitors and assesses their movement on various pages of the website.  This is helpful for website owners to find out what isl working for the website.   The major benefits of this effective tool are: Help in optimization of the website Track marketing campaigns Analyzing visitors Measure the conversion of Social Media promotion This application with real time features Read more [...]

Google Ad Extensions: A Guide to Creating Extensions in Google AdWord

Adding site link is a method  of optimzing AdWords campaign. This will bring more conversion which in turn will bring down CPC and increase CTR.  There are different types of extensions namely, Sitelink, Location, Phone, Review, Social media extension and more. These types of  extensions are added by Google as needed. Details are given below:   Creating sitelinks in campaign: In Google AdWords under the Settings tab the campaign must be chosen as All features. At least 4 sitelinks need Read more [...]

Google AdWords: Improving Displayed Ads Using Ad Extensions

Google results offer a wide range of PPC ad extensions for the brand ad to stand out.  By incorporating additional features such as location, phone number, product links or rating of website the ad extensions will help in enhancing the number of clicks on brand ads.  Google ad extension will appear with the ad and some may even appear in Google display network.  It is free of cost to add extensions in the campaign or ads group. Generally ad extensions are created at the campaign level only.  Read more [...]

Google AdWords Remarketing: A Good Way to Reconnect with Previous Visitors

Remarketing is a way for brands to reach out to potential customers with relevant message through internet browsing across the Google Display Network or Google Search. It can also provide information for people who have previously visited the website. By using remarketing strategy detailed information about customer’s message is available on sections of the site they previously visited.   Setting up Remarketing in AdWords It is required to setup remarketing list to utilize the campaign Read more [...]

Best way to get a Facebook account highly ranked from Google?

By engaging more on the Facebook page will help in improving the page rank from Google.  Generally, pages with more likes usually get high Google rank.  In fact, it is not the likes which matter but the way in which the page engages other participants in FB.  When there is more activity and discussion on the Facebook page, it is likely to get more number of likes.  However, likes are not the only methods to rank higher in Google.   Personal Accounts The first step is to create Read more [...]

Best strategy to get LinkedIn profile ranked highly

The best way to optimize LinkedIn Profile is to use the right keywords.  Inserting these as often as possible in the profile might be helpful.  It is better to list out as many possible keywords and phrases.  Below are few tips on optimizing Linkedin profile. Tagline:  This can be made more unique, memorable and can also include relevant keywords.   Summary, experience, and skills:   Being thorough and including all relevant past employers as well as any organizations with which Read more [...]

Getting Started With Email Marketing – MailChimp

  MailChimp is a popular tool used in e-mail marketing campaign to send bulk mails. Being user friendly tool it is helpful in managing subscriptions of people interested in the organization’s works.   In the free version of the tool the user with 2,000 or fewer subscribers can send 12,000 emails for free every month. The auto responder feature is not available with this version, but is available with other paid versions.   How MailChimp Works E-mail subscriptions Read more [...]

Promoting Online Business through Social Media Platforms: Popular Platforms for Online Marketers and Tips to Handle the Platforms

Of late, social media platforms have become popular among internet users and have attracted internet marketers into the platforms.  Online business owners can easily reach out to active internet users by attracting them through engaging means.  The most popularly used social media platforms are video sharing and social networking websites. Video sharing websites like YouTube are known as the launching pad for artists, directors, singers, comedians, and other performers.  Many people have Read more [...]