What you need to know about facebook App Install Ads

0123With an increase in global mobile users, the influence of mobile app is increasing day by day.  For many years mobile app has been a popular topic in the business world.  Most businesses have its mobile app particularly e- commerce business, the Apple app store has close to 2 million apps while Google play has over 2.2 Million apps.  With an increase in competition, it has become important for marketers use various online platforms to reach the targeted customers.  The various platforms which help marketers to encourage people to download their app are:

  • Facebook App Install Ads
  • Twitter App Install Ads
  • Google AdWords App Campaigns
  • MiniMob
  • InMobi
  • Tapjoy
  • Chartboost
  • Applovin

Facebook App install ads are the most popular among marketers to promote their apps to new audiences.

Why you need to register

The first step in App installs is to register your app which allows you to set the cost per action (CPA) bid.  For this you need a Facebook developer account, you can create one or upgrade your existing account to Facebook developer account.  After you have a Facebook developer account, you can create and manage Facebook applications.

Ad Layouts

Facebook provides several options for ad layouts that can contain an image or video for mobile or desktop apps.  The design guidelines are different for Mobile App Install Ads and Desktop App Install Ads.   Recommended image size for ads with photos for mobile app is: 1200 x 627 pixels and for Recommended image size for ads with photos for desktop app is: 1200 x 627 pixels.  In addition, Facebook ads layout provides the option to add a call-to-action to tell people what you would like them to do when they see your ad.  Following are some of the example-

  • Install app
  • Use
  • Shop now
  • Play now
  • Listen Now


Steps in the Ads Create Tool to set up app install ads


Step 1: Select your campaign objective


Once you have access Ads Create Tool, select the Get installs of your app objective for your campaign.


Step 2: Create your campaign

After you have selected Get installs of your app as objective, type in the name of your app or enter its URL and then enter a campaign name.

Step 3: Create your ad set

You can configure your ad campaign.  This platform provides option to know whom your ad is reaching.  If you know your audience you can directly reach them.  If you don’t know who your audience is, target your ad more broadly and Facebook will optimize the ad for you.

Step 4: Create your ad

Here the user can select their images, videos, and links for their ads.

Step 5: Review your ad or place your ad order

The last and final step is to review your ad and place your ad order.

Marketers can also extend their ads reach beyond Facebook to third-party mobile apps and website by using Facebook Audience Network.