Which Google AdWords Attribution Model Must be Applied on Your PPC Campaigns?

  An attribution model is a practice that determines how credit for sales and conversions is assigned to different channels across different touchpoints in the buyer journey.  It’s the process of connecting various campaigns to a company’s ROI. The attribution model you use for Pay per Click campaigns, ad groups, keywords, ads, etc. get credit for your conversions. Attribution modeling has always been important since your prospects frequently engage with your business via a Read more [...]

How to Configure Hootsuite for Social Media Management? What is Hootsuite?

Hootsuite is a "Social Media Management System" or tool to manage multiple social media accounts.  Hootsuite helps you keep track and manage multiple social network channels in single platform.  Its analytic functions helps to monitor what people are saying about your brand and help you respond instantly and is widely used in social media optimization Connect Your Social Media Profiles Connecting your social media profiles in Hootsuite is simple and easy.  All of the settings for Hootsuite Read more [...]

Advertising Objective for Facebook Campaign

Facebook is the top most social networking company for marketing your products and services and, to reach your business goals. Your advertising objective is what you want people to do when they see your ads. When you create an ad, the first thing is to choose your objective. The objective you choose must line up with your overall business goals: Awareness: To create awareness in your product or services. Consideration: To get people to start thinking about your business and look for Read more [...]

What you need to know about facebook App Install Ads

With an increase in global mobile users, the influence of mobile app is increasing day by day.  For many years mobile app has been a popular topic in the business world.  Most businesses have its mobile app particularly e- commerce business, the Apple app store has close to 2 million apps while Google play has over 2.2 Million apps.  With an increase in competition, it has become important for marketers use various online platforms to reach the targeted customers.  The various platforms which Read more [...]

Facebook Audience Network (FAN)- An Efficient Way to Reach your Audience

Facebook Audience Network (FAN) is a new method to advertise in the online media.  It follows the Facebook targeting mode and let users extend their ad campaign beyond Facebook to reach audiences on mobile apps, mobile websites and videos. Audience Network enables your ads to reach people at right time and the right place. Ad objectives, Formats, and Ad types Facebook Audience Network (FAN) is the right platform if the ad objectives is any one or more of the following. To increase traffic To Read more [...]

3 Tips on Instagram Marketing for Local business

Instagram is a mobile photo sharing app and social network founded in 2010.  Facebook purchased Instagram for $1 billion in the year 2012.  Instagram is increasingly important for every kind of business whether it is retailer, restaurant or travel companies.  It is one of the most important tools for brand building as the social platform has more than 300 million daily active users and 500 million monthly users.   Instagram use is growing among young people it is considered as single most Read more [...]

Facebook Ads -7 Steps to Follow for Setting Up Your FB Ads

Facebook has always been the easiest platform to remain connected with the people.  Facebook turned out to the apt solution for selling ideas, brand promotion or connecting with the fans, and more.  If one is not really ready for paid social ads, there are options for free ads in FB which too work well. Here are the seven steps while you move to paid ads in FB - simple steps to start with any kind of Facebook Ads. Decide on which Editor you are going to work on: Basically there are two Read more [...]

Strategies for Enhancing Website Optimization – Tips to Improve Website Traffic

Website optimization is basic for any business that wants to be at the top in web search listing.  Entrepreneurs employ experts to do this assignment since site design improvement requires certain level of expertise.     Content Improvement  The content of your website should reflect your business.  You need to pick correct catch phrases and additionally match them in clear, spellbinding copy that your visitors will find accurate.  Make sure that your site streamlining Read more [...]

Google AdWords- How to Write Good and Effective Ad Copies One

Google AdWords is an online service which offers PPC (Pay- per-Click), CPC (Cost-per-Click) and CPA (Cost-per-Acquisition) Advertising.  You pay for those ads which gets more impressions or clicks as  per the selected placement method.  Good Ad copies the first step to bring qualified visitors and for which we need to adopt effective method which result in increase in site traffic.   • Research competitor websites The appropriate use of keywords in your Ad copies plays a vital Read more [...]

How to Increase Likes and Followers in Instagram? Tips to Boost up your Instagram Profile

Instagram is a wonderful approach to impart recollections and most loved minutes to companions, family, and arbitrary supporters.  Instagram accounts have a particular subject that passes on all through each of their photo.  In the event that you are posting a great deal of photographs  in Instagram but not getting the adequate preferences and followers as you expected then take these basic steps to get more Likes and Followers. Topic is Mandatory Instagram accounts have a particular Read more [...]

Tips to Increase Followers in Twitter! Now, Get More Twitter Followers in your Twitter Business Account

Of late, Twitter has turned out to be one among the top powerful social networking platforms.  With the help of Twitter, one can send messages (within 140 characters), called “tweets”.  Also, we can insert web link in such tweets, and thus can hyperlink blog or web page or video or picture and more.  Moreover, others can follow (subscribe) your account, and you have also the option to follow other accounts to get periodical update from such followed accounts. Twitter was founded in Read more [...]

How to Increase Page Likes or Followers on Facebook? A few Tips for Effective Facebook Page Management

Growing Facebook Likes and Followers are social media’s version of popularity of your page.  It further helps in building up email subscribers list.  Generally, it is believed that Facebook subscription is twice as effective as an email list.  According to market information, 50% of all Facebook users login to Facebook every day. Why to increase more Facebook likes? In social media marketing campaigns, targeting and attracting right audience build up brand Most of small businesses Read more [...]

Facebook Ads : Tips to Target Education Sector for Better RoI – Tips from AdsOnSearches.com

Pay per Click (PPC) Ads have taken multiple dimensions of late. More ads services have emerged targeting different segments. Online ads offered through social media platforms like Facebook, Twitter, Reddit and Instagram are the recent addition to the PPC platforms. It is a really challenge for a digital marketing agency to identify right platform for each industry to reach out the exact audience. With over 1.45 Billion active users, Facebook turned out to be the market leader among the Social Read more [...]

Discovering AdWords Bidding Options – Developing Profitable Bidding Strategies for your AdWords Campaign

AdWords reinforces a few structures for setting bids. Setting max CPCs, otherwise called manual bidding for clicks, is the default technique, yet relying upon your objectives, alternate strategies may work better for you. These choices are at the campaign level in your account. Therefore, you can have one campaign that uses one method and another campaign that uses a different mode. Conversely, all ad groups in the same campaign will operate the same bidding approach. The one exemption to this rule Read more [...]