Which Google AdWords Attribution Model Must be Applied on Your PPC Campaigns?

  An attribution model is a practice that determines how credit for sales and conversions is assigned to different channels across different touchpoints in the buyer journey.  It’s the process of connecting various campaigns to a company’s ROI. The attribution model you use for Pay per Click campaigns, ad groups, keywords, ads, etc. get credit for your conversions. Attribution modeling has always been important since your prospects frequently engage with your business via a Read more [...]

How to Configure Hootsuite for Social Media Management? What is Hootsuite?

Hootsuite is a "Social Media Management System" or tool to manage multiple social media accounts.  Hootsuite helps you keep track and manage multiple social network channels in single platform.  Its analytic functions helps to monitor what people are saying about your brand and help you respond instantly and is widely used in social media optimization Connect Your Social Media Profiles Connecting your social media profiles in Hootsuite is simple and easy.  All of the settings for Hootsuite Read more [...]

3 Tips on Instagram Marketing for Local business

Instagram is a mobile photo sharing app and social network founded in 2010.  Facebook purchased Instagram for $1 billion in the year 2012.  Instagram is increasingly important for every kind of business whether it is retailer, restaurant or travel companies.  It is one of the most important tools for brand building as the social platform has more than 300 million daily active users and 500 million monthly users.   Instagram use is growing among young people it is considered as single most Read more [...]

How Google Rich Snippet Code is Important for Search Engine Optimization (SEO)

Rich snippets provide webmaster with the useful information to the web search result snippet.  The purpose of rich snippet is to give user with more information about the content.  It is better to decide the most relevant result for a search query that could generate additional traffic to the site.   Rich snippets are designed to summarize the content of a page making it easier for users to understand what the page is about in search results.  If you are considering taking advantage Read more [...]