How to Link Facebook Ads with Objectives? Overview of Facebook Ads and Objectives

Facebook Advertising is quite easy to set up.   However, to bring success to campaign it is important to tag the campaign with right objectives.  Your selection of right campaign objective will have a big impact on the campaign performance. There are multiple advertising objectives as defined in Facebook a social media platform to help advertisers to their business goals.  For example, if you want to show your website to people interested in buying a product then you need to create ads that Read more [...]

How to integrate Facebook Business with Your ecommerce Channel

Facebook Sales Channel gives an option to sell products or services, including products as listed in ecommerce or online store through the Facebook platform.  There is an option to integrate Facebook business page to Shopify store to enhance sales through Facebook and Instagram.  Here is a summary of activities need to Integrate ecommerce store with Facebook and Instagram; While setting up the Facebook sales channel, create a shop section on the Facebook page that will display Shopify products Read more [...]

Facebook Ads Advertising on Facebook – How to Leverage Facebook Ads for Business?

Facebook is a good medium to promote your goods and services.   Facebook ads campaign is a simple tool in this direction.  Facebook's ad campaigns are paid campaigns and need to set up it through the Facebook Ads Manager tool. Once can access Facebook Ads Manager via a direct link at facebook.com/ads, or by clicking “Manage Ads” in the drop-down menu on your Facebook account, or by clicking any of the CTAs on your Facebook Page. Here are the steps to set up Social Media Facebook ads Read more [...]

Benefits of setting up Facebook Business Channel – Overview of Facebook and Product Promotion

Facebook as it has the potential to get customers to your business or product.  Facebook has around 1.9 billion monthly visitors as well as 700 million active users on Instagram.  By interacting with such audience one can explore idea, unleash creativity, and can showcase range of products and sell through it. Social media is now going beyond the mode of Liking pictures and uploading relationships status.  It is now fast growing market place for online shopping as well.  In fact, one third Read more [...]

Advertising Objective for Facebook Campaign

Facebook is the top most social networking company for marketing your products and services and, to reach your business goals. Your advertising objective is what you want people to do when they see your ads. When you create an ad, the first thing is to choose your objective. The objective you choose must line up with your overall business goals: Awareness: To create awareness in your product or services. Consideration: To get people to start thinking about your business and look for Read more [...]

What you need to know about facebook App Install Ads

With an increase in global mobile users, the influence of mobile app is increasing day by day.  For many years mobile app has been a popular topic in the business world.  Most businesses have its mobile app particularly e- commerce business, the Apple app store has close to 2 million apps while Google play has over 2.2 Million apps.  With an increase in competition, it has become important for marketers use various online platforms to reach the targeted customers.  The various platforms which Read more [...]

Facebook Audience Network (FAN)- An Efficient Way to Reach your Audience

Facebook Audience Network (FAN) is a new method to advertise in the online media.  It follows the Facebook targeting mode and let users extend their ad campaign beyond Facebook to reach audiences on mobile apps, mobile websites and videos. Audience Network enables your ads to reach people at right time and the right place. Ad objectives, Formats, and Ad types Facebook Audience Network (FAN) is the right platform if the ad objectives is any one or more of the following. To increase traffic To Read more [...]

3 Tips on Instagram Marketing for Local business

Instagram is a mobile photo sharing app and social network founded in 2010.  Facebook purchased Instagram for $1 billion in the year 2012.  Instagram is increasingly important for every kind of business whether it is retailer, restaurant or travel companies.  It is one of the most important tools for brand building as the social platform has more than 300 million daily active users and 500 million monthly users.   Instagram use is growing among young people it is considered as single most Read more [...]

Facebook Ads -7 Steps to Follow for Setting Up Your FB Ads

Facebook has always been the easiest platform to remain connected with the people.  Facebook turned out to the apt solution for selling ideas, brand promotion or connecting with the fans, and more.  If one is not really ready for paid social ads, there are options for free ads in FB which too work well. Here are the seven steps while you move to paid ads in FB - simple steps to start with any kind of Facebook Ads. Decide on which Editor you are going to work on: Basically there are two Read more [...]

Facebook Ads : Tips to Target Education Sector for Better RoI – Tips from AdsOnSearches.com

Pay per Click (PPC) Ads have taken multiple dimensions of late. More ads services have emerged targeting different segments. Online ads offered through social media platforms like Facebook, Twitter, Reddit and Instagram are the recent addition to the PPC platforms. It is a really challenge for a digital marketing agency to identify right platform for each industry to reach out the exact audience. With over 1.45 Billion active users, Facebook turned out to be the market leader among the Social Read more [...]