Guidelines, Benefits and Factors Affecting Quality Score in Google Adwords

Quality Score: Quality Score is the heartbeat of “Google AdWords”. Quality Score depends on your “Ads” and how much your keywords are relevant ”. Quality Score, shows how healthy your Ads and Keywords are. If your ads will be more relevant, your quality score will be higher – if your QS will be higher, your position will be better and then you’ll have to pay less for a click.                         Quality score   =    Performance/Expectation Some Factors Read more [...]