From Ranking to Citation – How to Make Your Brand Visible in AI-Generated Answers

For years, digital marketing focused on one main question: How do we rank higher on Google?     Now, with the AI, it moved beyond rankings and added one more question: How to Build Brand Visibility in AI Search? People are increasingly using AI-assisted search and conversational tools to research products, compare options, understand problems, and support buying decisions.  Instead of seeing only a list of webpages, users may now receive a direct answer built from several sources. This Read more [...]

History on Pay Per Marketing (PPC); How did PPC Change Online Advertising?

    There are times when sales were done on do door-to-door basis by a sales person and visiting each house, explaining product/service features.  The evolution of internet has brought a drastic change to the concept of sales as well.  Another major breakthrough happened in in February 1998 when Jeffrey Brewer of Goto.com and Bill Gross of Idealab presented the concept of pay per click search engine.  This brought revolutionary change to toward sales promotions which happened Read more [...]
close
Banner iklan disini