How Social Media can improve organization’s brand value

A process of marketing that uses an idea to increase the value of product is named as “Brand Management”. Branding is how your business looks i.e. how customers experience your brand and the way you interact with your customers. Effective Brand Management enables the price of product to go up and builds good customers through promotions. Essence, Attribute, Identity and Positioning are the four key factors in Branding. Branding makes Long term customers and a strong brand makes difference Read more [...]