Reddit is an U.S social newsflash collection, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, and images, which are then voted up or down by other members. And it provides opportunity to business for marketing their product and services to get in touch with the targeted segment in a minimum span of time. As in February 2018, Reddit had 542 million monthly visitors which would help the businesses to spread awareness about the range of products and services they are offerings. Over here all the marketers can attract the customers by creating some unique marketing post strategies through images, videos and many other ways which will make them stand ahead from the competitors.
Reddit is all about user-generated content that can be upvoted or downvoted by targeted customers. Submissions that get lots of upvotes move to the Hot page. You can only visualize what would happen if your post made it to the front page. There are two categories of posts on Reddit – links which direct the users to external sites, and text post which are presented on Reddit.
Choose link posts if you are considering boosting your traffic. If you are more concerned in getting links, text posts are a better pick. To make it work on Reddit, make sure that your texts post are relevant to the subreddit where you are posting. AskReddit is a popular subreddit where users post all kinds of queries. As a brand, you should monitor those topics. And have a say in your field of expertise. Reddit is full of smaller communities called subreddits. You can pick from niche subreddits with some subscribers that produce lots of traffic.
Success of using Reddit
A great example of a successful subreddit is Glamour Magazine’s Showerthoughts. The publisher made a cross-platform campaign to promote their matter with Anna Kendrick’s on the cover. Reddit was the perfect network to start the discussion. Redditags can be used to notify the date and time of an event. They also feature a link to the official page of the event. Use Reddit ads to keep users informed about events that are directly appropriate to your brand. Red Bull makes great use of this strategy.
They inform gaming community in single subreddit about the upcoming events organized at the Red Bull Training Grounds in Orlando. Another smart way to share news and remind users of forthcoming events related to your business is setting up a calendar. The Phillies subreddit is a good model that users want update about all kinds of things extending from the team’s standing or game schedules. They can see an updated calendar and rank board straight away in the subreddit.
Reddit is a lively community. Users know that asking a technical question, no matter how complex, is likely to get answered. This mindset offers an attractive potential to brands for conveying quality customer service. Right in front of everyone’s eyes.
Getting this type of regular revelation works well for all kinds of brands. If your business delivers solutions or products which might generate questions or suggestions, there’s a good reason to be present on Reddit. Create a subreddit for your brand and focus on presentation that you care about your customers. Reddit has enormous marketing potential.
Apply these tips and enjoy increased brand disclosure on a platform that attracts millions of users each month. If you play it right, you will produce a ton of traffic to your website. And develop an active community of trustworthy followers to fuel your brand engagement.