LinkedIn is a successful platform for professionals to connect and engage. The paid ads offered by LinkedIn ads allow businesses to connect with the community of business in an effective mode by serving ad content to target members who are defined based on business objectives. The marketing solutions as defined by LinkedIn allow advertisers to select specific data points of the target group to help send promotional messages across the right target audience. Thus the ads will be served the target Read more [...]
Facebook Advertising is quite easy to set up. However, to bring success to campaign it is important to tag the campaign with right objectives. Your selection of right campaign objective will have a big impact on the campaign performance.
There are multiple advertising objectives as defined in Facebook a social media platform to help advertisers to their business goals. For example, if you want to show your website to people interested in buying a product then you need to create ads that Read more [...]
Facebook Sales Channel gives an option to sell products or services, including products as listed in ecommerce or online store through the Facebook platform. There is an option to integrate Facebook business page to Shopify store to enhance sales through Facebook and Instagram. Here is a summary of activities need to Integrate ecommerce store with Facebook and Instagram;
While setting up the Facebook sales channel, create a shop section on the Facebook page that will display Shopify products
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Facebook is the top most social networking company for marketing your products and services and, to reach your business goals. Your advertising objective is what you want people to do when they see your ads.
When you create an ad, the first thing is to choose your objective. The objective you choose must line up with your overall business goals:
Awareness: To create awareness in your product or services.
Consideration: To get people to start thinking about your business and look for Read more [...]
With an increase in global mobile users, the influence of mobile app is increasing day by day. For many years mobile app has been a popular topic in the business world. Most businesses have its mobile app particularly e- commerce business, the Apple app store has close to 2 million apps while Google play has over 2.2 Million apps. With an increase in competition, it has become important for marketers use various online platforms to reach the targeted customers. The various platforms which Read more [...]
Facebook Audience Network (FAN) is a new method to advertise in the online media. It follows the Facebook targeting mode and let users extend their ad campaign beyond Facebook to reach audiences on mobile apps, mobile websites and videos. Audience Network enables your ads to reach people at right time and the right place.
Ad objectives, Formats, and Ad types
Facebook Audience Network (FAN) is the right platform if the ad objectives is any one or more of the following.
To increase traffic
To Read more [...]
Facebook has always been the easiest platform to remain connected with the people. Facebook turned out to the apt solution for selling ideas, brand promotion or connecting with the fans, and more. If one is not really ready for paid social ads, there are options for free ads in FB which too work well. Here are the seven steps while you move to paid ads in FB - simple steps to start with any kind of Facebook Ads.
Decide on which Editor you are going to work on:
Basically there are two Read more [...]
Growing Facebook Likes and Followers are social media’s version of popularity of your page. It further helps in building up email subscribers list. Generally, it is believed that Facebook subscription is twice as effective as an email list. According to market information, 50% of all Facebook users login to Facebook every day.
Why to increase more Facebook likes?
In social media marketing campaigns, targeting and attracting right audience build up brand Most of small businesses Read more [...]
Pay per Click (PPC) Ads have taken multiple dimensions of late. More ads services have emerged targeting different segments. Online ads offered through social media platforms like Facebook, Twitter, Reddit and Instagram are the recent addition to the PPC platforms. It is a really challenge for a digital marketing agency to identify right platform for each industry to reach out the exact audience.
With over 1.45 Billion active users, Facebook turned out to be the market leader among the Social Read more [...]