Google analytics and Goal Setting & How to Set up Goals in GA

Google analytics is a platform as part of the services of Google marketing platform brand. It is an analytical service offered by Google that tracks and reports website traffic.             Google Analytics lets you measure Return on Investment of advertising budget as well as track all video and social networking sites and applications. It tracks specific visitor interactions on a website.  There is an option to define a specific action in Read more [...]

Why Business should go for Digital Marketing? Top Benefits of Building up Brand Reputation in the Digital Market

Digital marketing has changed the entire gamut of marketing.  There are multiple methods to gain advantage in the digital world. Search Engine Optimization, Paid Advertising, Search Engine Marketing (SEM), Content Marketing, e-Commerce SEO, Social Media Marketing, and so forth have turned out to be regular digital marketing methods of B2B and B2C organizations.   The concept of digital marketing helped many small and medium scale businesses or even startups to access resources to Read more [...]