Which Google AdWords Attribution Model Must be Applied on Your PPC Campaigns?

  An attribution model is a practice that determines how credit for sales and conversions is assigned to different channels across different touchpoints in the buyer journey.  It’s the process of connecting various campaigns to a company’s ROI. The attribution model you use for Pay per Click campaigns, ad groups, keywords, ads, etc. get credit for your conversions. Attribution modeling has always been important since your prospects frequently engage with your business via a Read more [...]

Create a Universal App Campaign on Google AdWords (Updated) 2018

Universal App campaigns permit advertisers/brands/app developers to promote their apps across Google Search, Google Play, YouTube, Gmail, and within other apps and mobile websites on the Display Network. Below are the steps on how to create one of these campaigns inside your Google AdWords account. Steps 1) Sign in or Create an account to your Google AdWords account 2) On the "Campaigns" tab, click the +Campaign drop-down menu, and select Universal App campaign. 3) Add a name for your Read more [...]

Why to use vCpm bidding on Google Display Network

  Many advertisers expect viewers will click their ad after viewing them -- but that's not always the main goal. Perhaps you just want a lot of persons to view your ad. During such cases, bidding by cost-per-thousand viewable impressions (vCPM) is a good strategy. With vCPM bidding, you bid for your ad based on how often your ads shows in a viewable position on the Google Display Network. The advertisers set the maximum sum to pay for viewable ads, even if they're clicked or not. Quick Read more [...]

AdWords Call Conversion Tracking – How to Use it to Track Calls in AdWords Campaigns

AdWords call conversion tracking allowing customers to make a business call directly to the mentioned contact number on your website or on your Google ads. The conversion tracker helps you understand how effectively your ad clicks lead to different kinds of phone calls. The calls tracked using Google forwarding numbers when customers click the call button on the ad Google forward the call to your business phone you mentioned in the ad. Types of phone call conversions you can track Calls Read more [...]

Google AdWords- How to Write Good and Effective Ad Copies One

Google AdWords is an online service which offers PPC (Pay- per-Click), CPC (Cost-per-Click) and CPA (Cost-per-Acquisition) Advertising.  You pay for those ads which gets more impressions or clicks as  per the selected placement method.  Good Ad copies the first step to bring qualified visitors and for which we need to adopt effective method which result in increase in site traffic.   • Research competitor websites The appropriate use of keywords in your Ad copies plays a vital Read more [...]