Learn More About Your Customers with Google Analytics – Fundamentals of Google Analytics in Simple Words

Google Analytics is a Tool to track and measure your website performance in a given time frame. It is a tool provided by Google to track and analyze user behaviors, and take appropriate actions and measures to increase the Page Views, more site traffic, and optimize pages for better conversion. The multiple tools given under Google Analytics can be used to track the website traffic, traffic sources, visitors demography,  new leads conversion, and much more.  The analysis such basic data help Read more [...]

History on Pay Per Marketing (PPC); How did PPC Change Online Advertising?

    There are times when sales were done on do door-to-door basis by a sales person and visiting each house, explaining product/service features.  The evolution of internet has brought a drastic change to the concept of sales as well.  Another major breakthrough happened in in February 1998 when Jeffrey Brewer of Goto.com and Bill Gross of Idealab presented the concept of pay per click search engine.  This brought revolutionary change to toward sales promotions which happened Read more [...]