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Why Business should go for Digital Marketing? Top Benefits of Building up Brand Reputation in the Digital Market

Digital marketing has changed the entire gamut of marketing.  There are multiple methods to gain advantage in the digital world. Search Engine Optimization, Paid Advertising, Search Engine Marketing (SEM), Content Marketing, e-Commerce SEO, Social Media Marketing, and so forth have turned out to be regular digital marketing methods of B2B and B2C organizations.   The concept of digital marketing helped many small and medium scale businesses or even startups to access resources to Read more [...]
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Facebook Ads Advertising on Facebook – How to Leverage Facebook Ads for Business?

Facebook is a good medium to promote your goods and services.   Facebook ads campaign is a simple tool in this direction.  Facebook's ad campaigns are paid campaigns and need to set up it through the Facebook Ads Manager tool. Once can access Facebook Ads Manager via a direct link at facebook.com/ads, or by clicking “Manage Ads” in the drop-down menu on your Facebook account, or by clicking any of the CTAs on your Facebook Page. Here are the steps to set up Social Media Facebook ads Read more [...]
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How to Configure Hootsuite for Social Media Management? What is Hootsuite?

Hootsuite is a "Social Media Management System" or tool to manage multiple social media accounts.  Hootsuite helps you keep track and manage multiple social network channels in single platform.  Its analytic functions helps to monitor what people are saying about your brand and help you respond instantly and is widely used in social media optimization Connect Your Social Media Profiles Connecting your social media profiles in Hootsuite is simple and easy.  All of the settings for Hootsuite Read more [...]
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Advertising Objective for Facebook Campaign

Facebook is the top most social networking company for marketing your products and services and, to reach your business goals. Your advertising objective is what you want people to do when they see your ads. When you create an ad, the first thing is to choose your objective. The objective you choose must line up with your overall business goals: Awareness: To create awareness in your product or services. Consideration: To get people to start thinking about your business and look for Read more [...]
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How to Promote Product and Services on Reddit

Reddit is an U.S social newsflash collection, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, and images, which are then voted up or down by other members. And it provides opportunity to business for marketing their product and services to get in touch with the targeted segment in a minimum span of time. As in February 2018, Reddit had 542 million monthly visitors which would help the businesses to spread awareness about the range Read more [...]
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Facebook Audience Network (FAN)- An Efficient Way to Reach your Audience

Facebook Audience Network (FAN) is a new method to advertise in the online media.  It follows the Facebook targeting mode and let users extend their ad campaign beyond Facebook to reach audiences on mobile apps, mobile websites and videos. Audience Network enables your ads to reach people at right time and the right place. Ad objectives, Formats, and Ad types Facebook Audience Network (FAN) is the right platform if the ad objectives is any one or more of the following. To increase traffic To Read more [...]
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What you need to know About ‘Twitter-Social Media’ 2017

328 million active users, 208 average twitter follower, 100 million daily active users and over 10 million tweets later Twitter has established itself as a critical media for social media marketing promotion.  The users of Twitter are highly educated in comparison to other social media platforms.  About 83% of the world leaders use Twitter, its unique balance of business and personal use has makes Twitter different from other social media marketing forums. Twitter is short message communication Read more [...]
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3 Tips on Instagram Marketing for Local business

Instagram is a mobile photo sharing app and social network founded in 2010.  Facebook purchased Instagram for $1 billion in the year 2012.  Instagram is increasingly important for every kind of business whether it is retailer, restaurant or travel companies.  It is one of the most important tools for brand building as the social platform has more than 300 million daily active users and 500 million monthly users.   Instagram use is growing among young people it is considered as single most Read more [...]
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How to Increase Likes and Followers in Instagram? Tips to Boost up your Instagram Profile

Instagram is a wonderful approach to impart recollections and most loved minutes to companions, family, and arbitrary supporters.  Instagram accounts have a particular subject that passes on all through each of their photo.  In the event that you are posting a great deal of photographs  in Instagram but not getting the adequate preferences and followers as you expected then take these basic steps to get more Likes and Followers. Topic is Mandatory Instagram accounts have a particular Read more [...]
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Importance of Branding Through Social Media for Successful Brand Management

A process of marketing that uses an idea to increase the value of product is named as Brand Management.  Branding can be explained from the point of perception, that is, how customers experience your brand and the way you interact with your customers.  Effective Brand Management enables the price of product to increase and build good relationship with customers through promotions.  Essence, Attribute, Identity and Positioning are the four key factors in branding.  Branding helps in gaining long Read more [...]