What is Google New Rich Snippets Penalty: Updated Caution from Google for SEO Analysts

Recently Google has started issuing manual penalty for websites based on the genuineness of the rich snippet. They are mostly targeting websites with fake and spam looking rich snippet. Few of the websites have started getting an alert message in their website tools from Google. The displayed message reads: "Markup on some pages on this site appears to use techniques such as marking up content that is invisible to users, marking up irrelevant or misleading content, and/or other manipulative Read more [...]

How Google Rich Snippet Code is Important for Search Engine Optimization (SEO)

Rich snippets provide webmaster with the useful information to the web search result snippet.  The purpose of rich snippet is to give user with more information about the content.  It is better to decide the most relevant result for a search query that could generate additional traffic to the site.   Rich snippets are designed to summarize the content of a page making it easier for users to understand what the page is about in search results.  If you are considering taking advantage Read more [...]