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How to Install Conversion Tracking Using Google Tag Manager

Conversion tracking is used to track Purchases, sign-ups, and other actions that customers are likely to complete after their visit to the website.  In order to make the conversion tracking to work, you'll need to install the conversion tracking tag, which consists of a global site tag and an event snippet.  If installing the tag with Google Tag Manager, follow these instructions instead. If any of your web pages are built using AMP, you'll need to add tags to both the AMP and HTML versions.  Read more [...]
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How Does Google Tag Manager function? Main Components of Google Tag Manager

Google Tag Manager has its own container tag which eliminates the need for multiple codes for the website.  The Google tag manager automatically updates the site, so that the user does not have to manually code the tags.  Google Tag Manager stores all connected data in a centralized location.  It is used for tracking codes and collecting analytics data on a page.  Google Tag Manager is very handy when there are lots of tags to manage.  It helps in analyzing multiple metrics connected with conversion/ Read more [...]
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How Google Rich Snippet Code is Important for Search Engine Optimization (SEO)

Rich snippets provide webmaster with the useful information to the web search result snippet.  The purpose of rich snippet is to give user with more information about the content.  It is better to decide the most relevant result for a search query that could generate additional traffic to the site.   Rich snippets are designed to summarize the content of a page making it easier for users to understand what the page is about in search results.  If you are considering taking advantage Read more [...]