How Does Google Tag Manager function? Main Components of Google Tag Manager

Google Tag Manager has its own container tag which eliminates the need for multiple codes for the website.  The Google tag manager automatically updates the site, so that the user does not have to manually code the tags.  Google Tag Manager stores all connected data in a centralized location.  It is used for tracking codes and collecting analytics data on a page.  Google Tag Manager is very handy when there are lots of tags to manage.  It helps in analyzing multiple metrics connected with conversion/ Read more [...]

How to set up Google Ad words Customer Match – Spending History of Customers in Customer Match Ads

Customer match is one of Google AdWords targeting tool, where advertisers can upload a list of email address, phone numbers, Zip code, country or even names of the targeted customers. Advertisers can use these lists to different ad formats like Search, Gmail or YouTube to create customized experiences based on the user’s attributes.  Google has certain stipulations to permit the usage of customer match in its ads.  Here is a brief study about the Customer Match Ads of Google Ads. They are Read more [...]

Tips for Link building in SEO – Updated Guidelines for Link building in 2019 for Digital Marketers

The PageRank Algorithm as adopted by the Google brought out the concept of link building.  The concept of links and link building has changed the game of site ranking. Instead of simply analyzing the content of a page, Google implemented the logic of looking number of sites linked to that page and its validity. With the Google Penguin update the focus changed from quantity to quality. The importance of building high-quality links has been important throughout. Here is a discussion about building Read more [...]

Google analytics and Goal Setting & How to Set up Goals in GA

Google analytics is a platform as part of the services of Google marketing platform brand. It is an analytical service offered by Google that tracks and reports website traffic.             Google Analytics lets you measure Return on Investment of advertising budget as well as track all video and social networking sites and applications. It tracks specific visitor interactions on a website.  There is an option to define a specific action in Read more [...]

Why Business should go for Digital Marketing? Top Benefits of Building up Brand Reputation in the Digital Market

Digital marketing has changed the entire gamut of marketing.  There are multiple methods to gain advantage in the digital world. Search Engine Optimization, Paid Advertising, Search Engine Marketing (SEM), Content Marketing, e-Commerce SEO, Social Media Marketing, and so forth have turned out to be regular digital marketing methods of B2B and B2C organizations.   The concept of digital marketing helped many small and medium scale businesses or even startups to access resources to Read more [...]

How to Link Facebook Ads with Objectives? Overview of Facebook Ads and Objectives

Facebook Advertising is quite easy to set up.   However, to bring success to campaign it is important to tag the campaign with right objectives.  Your selection of right campaign objective will have a big impact on the campaign performance. There are multiple advertising objectives as defined in Facebook a social media platform to help advertisers to their business goals.  For example, if you want to show your website to people interested in buying a product then you need to create ads that Read more [...]

How to integrate Facebook Business with Your ecommerce Channel

Facebook Sales Channel gives an option to sell products or services, including products as listed in ecommerce or online store through the Facebook platform.  There is an option to integrate Facebook business page to Shopify store to enhance sales through Facebook and Instagram.  Here is a summary of activities need to Integrate ecommerce store with Facebook and Instagram; While setting up the Facebook sales channel, create a shop section on the Facebook page that will display Shopify products Read more [...]

Google AdWords Changed to Google Ads in 2019. Features of Google Ads

Google AdWords has changed its name to Google ads.  Google Ads is same as Google AdWords.  It is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web users.   All ads are placed linked with keywords. The AdWords Express is for small businesses to make the handling quite simple.  Overall, it is an attempt to reduce Read more [...]

Easy Steps to Set up Google Ads – A few Tips for Keyword Research and Initiating Google Ads

Google Ads is from Google, where advertisers pay based on result.  Result means click on the ads, or viewing of ads and other appropriate metrics as identified.  It is very simple to set up Google AdWords.  Here is the process of setting up Google Ads very quickly. Step1: Sign in to Google ads -https://ads.google.com/ideally with your Gmail account Step2: Click on campaign Create new campaign Select the type of goal that would make your campaign successful and campaign type Read more [...]

Facebook Ads Advertising on Facebook – How to Leverage Facebook Ads for Business?

Facebook is a good medium to promote your goods and services.   Facebook ads campaign is a simple tool in this direction.  Facebook's ad campaigns are paid campaigns and need to set up it through the Facebook Ads Manager tool. Once can access Facebook Ads Manager via a direct link at facebook.com/ads, or by clicking “Manage Ads” in the drop-down menu on your Facebook account, or by clicking any of the CTAs on your Facebook Page. Here are the steps to set up Social Media Facebook ads Read more [...]

Benefits of setting up Facebook Business Channel – Overview of Facebook and Product Promotion

Facebook as it has the potential to get customers to your business or product.  Facebook has around 1.9 billion monthly visitors as well as 700 million active users on Instagram.  By interacting with such audience one can explore idea, unleash creativity, and can showcase range of products and sell through it. Social media is now going beyond the mode of Liking pictures and uploading relationships status.  It is now fast growing market place for online shopping as well.  In fact, one third Read more [...]

Which Google AdWords Attribution Model Must be Applied on Your PPC Campaigns?

  An attribution model is a practice that determines how credit for sales and conversions is assigned to different channels across different touchpoints in the buyer journey.  It’s the process of connecting various campaigns to a company’s ROI. The attribution model you use for Pay per Click campaigns, ad groups, keywords, ads, etc. get credit for your conversions. Attribution modeling has always been important since your prospects frequently engage with your business via a broad Read more [...]

How to Configure Hootsuite for Social Media Management? What is Hootsuite?

Hootsuite is a "Social Media Management System" or tool to manage multiple social media accounts.  Hootsuite helps you keep track and manage multiple social network channels in single platform.  Its analytic functions helps to monitor what people are saying about your brand and help you respond instantly and is widely used in social media optimization Connect Your Social Media Profiles Connecting your social media profiles in Hootsuite is simple and easy.  All of the settings for Hootsuite Read more [...]

Advertising Objective for Facebook Campaign

Facebook is the top most social networking company for marketing your products and services and, to reach your business goals. Your advertising objective is what you want people to do when they see your ads. When you create an ad, the first thing is to choose your objective. The objective you choose must line up with your overall business goals: Awareness: To create awareness in your product or services. Consideration: To get people to start thinking about your business and look for Read more [...]