Why Business should go for Digital Marketing? Top Benefits of Building up Brand Reputation in the Digital Market

Digital marketing has changed the entire gamut of marketing.  There are multiple methods to gain advantage in the digital world. Search Engine Optimization, Paid Advertising, Search Engine Marketing (SEM), Content Marketing, e-Commerce SEO, Social Media Marketing, and so forth have turned out to be regular digital marketing methods of B2B and B2C organizations.   The concept of digital marketing helped many small and medium scale businesses or even startups to access resources to Read more [...]

How to Link Facebook Ads with Objectives? Overview of Facebook Ads and Objectives

Facebook Advertising is quite easy to set up.   However, to bring success to campaign it is important to tag the campaign with right objectives.  Your selection of right campaign objective will have a big impact on the campaign performance. There are multiple advertising objectives as defined in Facebook a social media platform to help advertisers to their business goals.  For example, if you want to show your website to people interested in buying a product then you need to create ads that Read more [...]

How to integrate Facebook Business with Your ecommerce Channel

Facebook Sales Channel gives an option to sell products or services, including products as listed in ecommerce or online store through the Facebook platform.  There is an option to integrate Facebook business page to Shopify store to enhance sales through Facebook and Instagram.  Here is a summary of activities need to Integrate ecommerce store with Facebook and Instagram; While setting up the Facebook sales channel, create a shop section on the Facebook page that will display Shopify products Read more [...]

Google AdWords Changed to Google Ads in 2019. Features of Google Ads

Google AdWords has changed its name to Google ads.  Google Ads is same as Google AdWords.  It is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web users.   All ads are placed linked with keywords. The AdWords Express is for small businesses to make the handling quite simple.  Overall, it is an attempt to reduce Read more [...]

Easy Steps to Set up Google Ads – A few Tips for Keyword Research and Initiating Google Ads

Google Ads is from Google, where advertisers pay based on result.  Result means click on the ads, or viewing of ads and other appropriate metrics as identified.  It is very simple to set up Google AdWords.  Here is the process of setting up Google Ads very quickly. Step1: Sign in to Google ads -https://ads.google.com/ideally with your Gmail account Step2: Click on campaign Create new campaign Select the type of goal that would make your campaign successful and campaign type Read more [...]

Facebook Ads Advertising on Facebook – How to Leverage Facebook Ads for Business?

Facebook is a good medium to promote your goods and services.   Facebook ads campaign is a simple tool in this direction.  Facebook's ad campaigns are paid campaigns and need to set up it through the Facebook Ads Manager tool. Once can access Facebook Ads Manager via a direct link at facebook.com/ads, or by clicking “Manage Ads” in the drop-down menu on your Facebook account, or by clicking any of the CTAs on your Facebook Page. Here are the steps to set up Social Media Facebook ads Read more [...]

Benefits of setting up Facebook Business Channel – Overview of Facebook and Product Promotion

Facebook as it has the potential to get customers to your business or product.  Facebook has around 1.9 billion monthly visitors as well as 700 million active users on Instagram.  By interacting with such audience one can explore idea, unleash creativity, and can showcase range of products and sell through it. Social media is now going beyond the mode of Liking pictures and uploading relationships status.  It is now fast growing market place for online shopping as well.  In fact, one third Read more [...]

Which Google AdWords Attribution Model Must be Applied on Your PPC Campaigns?

  An attribution model is a practice that determines how credit for sales and conversions is assigned to different channels across different touchpoints in the buyer journey.  It’s the process of connecting various campaigns to a company’s ROI. The attribution model you use for Pay per Click campaigns, ad groups, keywords, ads, etc. get credit for your conversions. Attribution modeling has always been important since your prospects frequently engage with your business via a broad Read more [...]

How to Configure Hootsuite for Social Media Management? What is Hootsuite?

Hootsuite is a "Social Media Management System" or tool to manage multiple social media accounts.  Hootsuite helps you keep track and manage multiple social network channels in single platform.  Its analytic functions helps to monitor what people are saying about your brand and help you respond instantly and is widely used in social media optimization Connect Your Social Media Profiles Connecting your social media profiles in Hootsuite is simple and easy.  All of the settings for Hootsuite Read more [...]

Advertising Objective for Facebook Campaign

Facebook is the top most social networking company for marketing your products and services and, to reach your business goals. Your advertising objective is what you want people to do when they see your ads. When you create an ad, the first thing is to choose your objective. The objective you choose must line up with your overall business goals: Awareness: To create awareness in your product or services. Consideration: To get people to start thinking about your business and look for Read more [...]

How to Setup your first Reddit Ad campaign

Introduction: Reddit is an U.S social newsflash collection, web content rating, and discussion website. It provides firms to market their product and services to get in touch with the mass number of customers in a minimum span of time. Reddit is the forum wherein the promoters can discuss anything and everything which has its core focus on attracting potential customers and retaining the present customers as well. Here more than 1.2 billion people visit Reddit every month. Small Business owners Read more [...]

Create a Universal App Campaign on Google AdWords (Updated) 2018

Universal App campaigns permit advertisers/brands/app developers to promote their apps across Google Search, Google Play, YouTube, Gmail, and within other apps and mobile websites on the Display Network. Below are the steps on how to create one of these campaigns inside your Google AdWords account. Steps 1) Sign in or Create an account to your Google AdWords account 2) On the "Campaigns" tab, click the +Campaign drop-down menu, and select Universal App campaign. 3) Add a name for your Read more [...]

Why to use vCpm bidding on Google Display Network

  Many advertisers expect viewers will click their ad after viewing them -- but that's not always the main goal. Perhaps you just want a lot of persons to view your ad. During such cases, bidding by cost-per-thousand viewable impressions (vCPM) is a good strategy. With vCPM bidding, you bid for your ad based on how often your ads shows in a viewable position on the Google Display Network. The advertisers set the maximum sum to pay for viewable ads, even if they're clicked or not. Quick Read more [...]

Set the Right Google Analytics Goals for Your Business Website

If you have a business and you want to do branding for your business, then which tool will be the best for you to track your business website actions and conversions to track for your business?  Here the answer needs to be more specific than, “Because it’s the 21st century.” To solve this problem Google Analytics goals, help marketers measure how well their website meets target objectives.   Generally, company websites fit into three core categories like ecommerce, lead generation, Read more [...]