What is the secret of Success of “Kolaveri”, the Viral Marketing of the Century? ‘Why this Online Promotion Di’?

The cross- cultural Tamil-English music- "Why this Kolaveri Di. " has created a viral phenomenon, unprecedented in the history of online promotion in India or even in the global internet viral promotions. The quantum of ‘likes’ both in Youtube and Facebook created was awesome. The video clip placed by Sony Music had attracted over 22 million hits and 85,792 comments on Youtube in just over two weeks. The comments in the main video reached 108,972 and attracted 221,044 likes with a viewership Read more [...]