Web Analytics and Business Research

Web analytics is the process of gathering and analyzing your web content’s data in order to gather meaningful information about how your site is being utilized by your users. There are plenty of Web analytics applications out there, and you probably already know the leading players such as Google Analytics, Crazy Egg, and remote-site services such as Alexa and Compete for Web analytics processes. Web analytics is not just a tool for measuring Web site traffic but can be used as a tool for business Read more [...]

What is Big about Bing? A Simple Web analytics

Bing claims that it is taking the Search Engine world by storm. How far it is true? Bing looks more attractive in look and does not have a generic look by default. Let’s do a analytical search for ‘Job in Bangalore’ in Google and Bing. Google gives a result of 11.5 million pages and Bing gives 5.8 million pages. Google gives more sponsored ads and Bing gives less. Bing gives a page preview in addition to the short description Now, do a search for Job in New York in Google and Bing. Google Read more [...]

How to Grant Access to Other Users in Google Analytics Account

One of the highlights of Google Analyticsis that it allows you to permit access to other users to view the reports of the website that is a part of your Google Analytics account. To do this, you will have to add the other user as a user with your account and that allows the other user to view the Analytics report of the site by logging into his/her user account. You can grant different levels of access to your generated reports. By doing this, the secondary user cannot make changes to the settings Read more [...]