Interdependency of Social Media and Market Research, Effective Way for Branding and Brand Management

Social media platforms like FACEBOOK & TWITTER have revolutionized the way communication happens among masses.  People are connecting with each other 24X7 around the globe.  This provides an opportunity for various brands to slide into day to day life of people, marking their presence and to understand about customer portfolios.   To know what consumers want, companies are investing heavily in market research.  Through social media it has become possible to conduct researches Read more [...]

Importance of Branding Through Social Media for Successful Brand Management

A process of marketing that uses an idea to increase the value of product is named as Brand Management.  Branding can be explained from the point of perception, that is, how customers experience your brand and the way you interact with your customers.  Effective Brand Management enables the price of product to increase and build good relationship with customers through promotions.  Essence, Attribute, Identity and Positioning are the four key factors in branding.  Branding helps in gaining long Read more [...]