Instagram is a social media; strong with over three-hundred million monthly users. It still likes annual double digit active user growth. It is an influential mobile social networking service that lets users takes pictures and short videos (15 second maximum), then share them on other social networking platforms, including Facebook, Twitter, Flickr and Tumblr.
Younger generations are possibly moving away from verbal communication, and the general population also seems charmed with visual media.
Here are some basic Instagram marketing tips:
As a primarily visual medium, Instagram can complement all your Facebook marketing and Twitter advertising strategies. In addition to share capability, consider how photographs and fabulous graphics can attract visitors and bring them into your sales pipeline. Have a look at what the world’s most common brands are doing to enhance their Instagram space.
Direct People to Your Link Cleverly
Instagram does not allow hyperlinking in photo captions or comments, but you can put a link (150 characters maximum) in your bio section.
Most marketers use this option to link back to their business website or the landing page of their present marketing campaign.
You can choose to cover a URL across an image, but it’s probably better to direct visitors to your biography’s clickable link.
Limit Text Descriptions and Messages to the Bare Essentials
Instagram does not impose a character limit the posts like Twitter.
Though, it’s in your interest to let the images do most of the talking. Also, since shorter Facebook and Twitter messages draw more traffic and communication, your Instagram audience is not likely to buck that trend.
That being said, meaningful captions can offer extra insight and increase your engagement and conversion rate.
Test with hashtags. Choosing the right hashtags is not an exact science, so look at what others in your niche are using and consult prolific bloggers who often provide interesting word options.
Accept follow requests and follow people who present beautiful photos and teaching points for your own marketing efforts. Don’t forget to inform people on your website and newsletters that you are on Instagram!
Add Instagram ‘Follow’ buttons, or occasionally send out reminders to subscribers that you offer content there.
Constantly Test and Track
Trends and propensities can appear and disappear on a dime, so keep your eyes and ears open for Instagram inventions and policy changes. By testing out new options, your performance efficiency can improve and get noticed by more visitors.
As with other typical networking sites, Instagram offers analytic tools that assist you with performance tracking.
Use the results to make adjustments to the photos and images you post. Factors to be considered include:
- The best times to post Instagram photos
- The appropriate frequency for your posts
- The success rate of different hashtags
- The best captions and best action words within captions
- Call-to-action (CTA) conversion rates of different campaigns
Instagram has definitely become one of the important platforms for brands, marketers and advertisers to promote, build awareness and create new loyal customers.