How Does Google Tag Manager function? Main Components of Google Tag Manager

Google Tag Manager has its own container tag which eliminates the need for multiple codes for the website.  The Google tag manager automatically updates the site, so that the user does not have to manually code the tags.  Google Tag Manager stores all connected data in a centralized location.  It is used for tracking codes and collecting analytics data on a page.  Google Tag Manager is very handy when there are lots of tags to manage.  It helps in analyzing multiple metrics connected with conversion/ Read more [...]

How to Link Facebook Ads with Objectives? Overview of Facebook Ads and Objectives

Facebook Advertising is quite easy to set up.   However, to bring success to campaign it is important to tag the campaign with right objectives.  Your selection of right campaign objective will have a big impact on the campaign performance. There are multiple advertising objectives as defined in Facebook a social media platform to help advertisers to their business goals.  For example, if you want to show your website to people interested in buying a product then you need to create ads that Read more [...]

Facebook Ads -7 Steps to Follow for Setting Up Your FB Ads

Facebook has always been the easiest platform to remain connected with the people.  Facebook turned out to the apt solution for selling ideas, brand promotion or connecting with the fans, and more.  If one is not really ready for paid social ads, there are options for free ads in FB which too work well. Here are the seven steps while you move to paid ads in FB - simple steps to start with any kind of Facebook Ads. Decide on which Editor you are going to work on: Basically there are two Read more [...]