Strategies for Enhancing Website Optimization – Tips to Improve Website Traffic

Website optimization is basic for any business that wants to be at the top in web search listing.  Entrepreneurs employ experts to do this assignment since site design improvement requires certain level of expertise.     Content Improvement  The content of your website should reflect your business.  You need to pick correct catch phrases and additionally match them in clear, spellbinding copy that your visitors will find accurate.  Make sure that your site streamlining Read more [...]

Learn More About Your Customers with Google Analytics – Fundamentals of Google Analytics in Simple Words

Google Analytics is a Tool to track and measure your website performance in a given time frame. It is a tool provided by Google to track and analyze user behaviors, and take appropriate actions and measures to increase the Page Views, more site traffic, and optimize pages for better conversion. The multiple tools given under Google Analytics can be used to track the website traffic, traffic sources, visitors demography,  new leads conversion, and much more.  The analysis such basic data help Read more [...]

Minification and Improving Page Speed. Benefits of Minification in SEO

Minification in the context of JavaScript, and CSS is the process of removing all unnecessary characters from source code without changing its functionality.   It is a fast and easy way to reduce usage of resources in web applications.  Even with standard compression techniques, minification can improve the time needed to render a page by over 60%. There are few codes which are used to add readability but such codes are not required while executing such applications.  White space characters, Read more [...]

How to select the most profitable keywords and improve your AdWords Performance?

Performance of AdWords campaign is closely related with keywords which you are selecting. It is a great skill to be mastered by search engine marketers. There are, of course, other elements one needs to understand, to bring success with Pay Per Click (PPC) campaigns. Failure to understand the right keywords will make your business to tank. The campaign performance will dramatically improve if one can accurately predict the keywords and further segment these keywords into appropriate adgroups. Although Read more [...]

Why Search Engine Optimizations is Necessary to Improve Ranking of Websites? Beginner’s Guide to Know More on SEO

Search Engine Optimization, popularly known as SEO, is a methodology for designing and developing a website to rank higher in search engine results. A few benefits of performing SEO are given below; • Improve the volume and quality of traffic to a website from search engines • Fine tuning websites according to search algorithms work, and what visitors might search • Bringing the website at par with industry standards Those who are planning for SEO, it is essential to know how search engines Read more [...]

Importance of Keywords in Search Engine Optimizations? Relevance of Keywords in SEO

A keyword is a term that is used to match the query a person enters into a search engine with specific information.  Most people enter search phrases that consist of two to five words.  Such phrases may be called search phrases, keyword phrases, query phrases, or just keywords.  Good keyword phrases are specific and descriptive. Do Keywords Matter? Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain Read more [...]

Search Engine Optimization (SEO)

The keywords are most important keywords in Search Engine Optimization (SEO) which make it possible for users to find a website through search engines.  A well optimized website will bring comparatively good responses for the keywords.  The responses from potential visitors towards right keywords will help in connecting the website with potential customers.   In other words, it is important to understand how people are searching for products, services or information they need.  It is Read more [...]

Google AdWords Remarketing: A Good Way to Reconnect with Previous Visitors

Remarketing is a way for brands to reach out to potential customers with relevant message through internet browsing across the Google Display Network or Google Search. It can also provide information for people who have previously visited the website. By using remarketing strategy detailed information about customer’s message is available on sections of the site they previously visited.   Setting up Remarketing in AdWords It is required to setup remarketing list to utilize the campaign Read more [...]

Best way to get a Facebook account highly ranked from Google?

By engaging more on the Facebook page will help in improving the page rank from Google.  Generally, pages with more likes usually get high Google rank.  In fact, it is not the likes which matter but the way in which the page engages other participants in FB.  When there is more activity and discussion on the Facebook page, it is likely to get more number of likes.  However, likes are not the only methods to rank higher in Google.   Personal Accounts The first step is to create Read more [...]

Best strategy to get LinkedIn profile ranked highly

The best way to optimize LinkedIn Profile is to use the right keywords.  Inserting these as often as possible in the profile might be helpful.  It is better to list out as many possible keywords and phrases.  Below are few tips on optimizing Linkedin profile. Tagline:  This can be made more unique, memorable and can also include relevant keywords.   Summary, experience, and skills:   Being thorough and including all relevant past employers as well as any organizations with which Read more [...]

What is Google New Rich Snippets Penalty: Updated Caution from Google for SEO Analysts

Recently Google has started issuing manual penalty for websites based on the genuineness of the rich snippet. They are mostly targeting websites with fake and spam looking rich snippet. Few of the websites have started getting an alert message in their website tools from Google. The displayed message reads: "Markup on some pages on this site appears to use techniques such as marking up content that is invisible to users, marking up irrelevant or misleading content, and/or other manipulative Read more [...]

Importance of Branding Through Social Media for Successful Brand Management

A process of marketing that uses an idea to increase the value of product is named as Brand Management.  Branding can be explained from the point of perception, that is, how customers experience your brand and the way you interact with your customers.  Effective Brand Management enables the price of product to increase and build good relationship with customers through promotions.  Essence, Attribute, Identity and Positioning are the four key factors in branding.  Branding helps in gaining long Read more [...]

How Google Rich Snippet Code is Important for Search Engine Optimization (SEO)

Rich snippets provide webmaster with the useful information to the web search result snippet.  The purpose of rich snippet is to give user with more information about the content.  It is better to decide the most relevant result for a search query that could generate additional traffic to the site.   Rich snippets are designed to summarize the content of a page making it easier for users to understand what the page is about in search results.  If you are considering taking advantage Read more [...]

What is the secret of Success of “Kolaveri”, the Viral Marketing of the Century? ‘Why this Online Promotion Di’?

The cross- cultural Tamil-English music- "Why this Kolaveri Di. " has created a viral phenomenon, unprecedented in the history of online promotion in India or even in the global internet viral promotions. The quantum of ‘likes’ both in Youtube and Facebook created was awesome. The video clip placed by Sony Music had attracted over 22 million hits and 85,792 comments on Youtube in just over two weeks. The comments in the main video reached 108,972 and attracted 221,044 likes with a viewership Read more [...]