How Does Google Tag Manager function? Main Components of Google Tag Manager

Google Tag Manager has its own container tag which eliminates the need for multiple codes for the website.  The Google tag manager automatically updates the site, so that the user does not have to manually code the tags.  Google Tag Manager stores all connected data in a centralized location.  It is used for tracking codes and collecting analytics data on a page.  Google Tag Manager is very handy when there are lots of tags to manage.  It helps in analyzing multiple metrics connected with conversion/ bounce rate, and more.  Here is a quick brief on setting up Google Tag Manager.

 

How Does Google Tag Manager function?

  • The tag manager has its own container tag which eliminates the need for multiple codes for the website.
  • The Google tag manager automatically updates the site, so that the user does not have to manually code the tags.
  • The Google tag manager can manage more than one website at the same time.

The Google tag manager can manage more than one website at the same time. The main components of Google Tag Manager are listed below;

 Tag: A tag is a code that sends data to a system such as Google Analytics.

Trigger: A trigger listens for certain events, such as clicks, form submissions, or page loads.  When an event is detected that matches the trigger definition, any tags that reference that trigger will fire.

Variable: A variable is a named placeholder for a value that will change, such as a product name, a price value, or a date.

Data layer: TheTag manager implements a data layer to temporarily hold values in the client so that they can be used by tags, triggers, and variables.

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