Facebook Ads Advertising on Facebook – How to Leverage Facebook Ads for Business?

Facebook is a good medium to promote your goods and services.   Facebook ads campaign is a simple tool in this direction.  Facebook’s ad campaigns are paid campaigns and need to set up it through the Facebook Ads Manager tool.

Once can access Facebook Ads Manager via a direct link at facebook.com/ads, or by clicking “Manage Ads” in the drop-down menu on your Facebook account, or by clicking any of the CTAs on your Facebook Page.

Here are the steps to set up Social Media Facebook ads –

Step1: Click on manage ads

Step2: Select User Account

Step3: Create campaign   – We have the option to select suitable objectives while setting up Facebook ads.  It ranges from Brand awareness to conversion

Step4: Setup Ad account by choosing the following options

  • Select Account Country
  • Currency
  • Time Zone

– Once campaign is created then ad sets to be created. No ad account option in FB. Are you talking about billing options??

Facebook Ads Advertising on Facebook - How to Leverage Facebook Ads for Business?

Step5: Create Ad set

  • Enter the Ad set name
  • Choose where you want drive the traffic
  • Select the targets whom you want to include and exclude
  • Select the location where you want to post the Ad
  • Target the particular gender, age and language known
  • Select the budget you are ready to invest and schedule the date from when you will be starting
  • Optimization for Ad Delivery- Here you have to choose how you want Facebook to deliver your ads to account holders keeping your goal in mind. In addition to it, Facebook displays the ads to the people who are most likely to purchase your products

Step6: Create Ad name

  • Choose your identity as how you wanted your Ad to be represented on Facebook and Instagram page
  • Select the format as how you want your Ad to be seen. The formats are
  • Carousel- It creates an ad with two or more scrollable image or video
  • Single image- It creates an ad with single image
  • Single video- It creates an with one video or converts group of images to video
  • Slideshow- It creates looping video ad with few number of images
  • Collection- includes an Instant Experience and makes it easier for people to discover, browse and purchase products and services from their mobile device
  • Enter the details of your Ad like image, URL, headline- to grab people attention, description on your product
  • Choose the type of conversation tracking

Step7: Review and Confirm

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