Strategies for Enhancing Website Optimization – Tips to Improve Website Traffic

Website optimization is basic for any business that wants to be at the top in web search listing.  Entrepreneurs employ experts to do this assignment since site design improvement requires certain level of expertise.     Content Improvement  The content of your website should reflect your business.  You need to pick correct catch phrases and additionally match them in clear, spellbinding copy that your visitors will find accurate.  Make sure that your site streamlining Read more [...]

Google AdWords- How to Write Good and Effective Ad Copies One

Google AdWords is an online service which offers PPC (Pay- per-Click), CPC (Cost-per-Click) and CPA (Cost-per-Acquisition) Advertising.  You pay for those ads which gets more impressions or clicks as  per the selected placement method.  Good Ad copies the first step to bring qualified visitors and for which we need to adopt effective method which result in increase in site traffic.   • Research competitor websites The appropriate use of keywords in your Ad copies plays a vital Read more [...]

Learn More About Your Customers with Google Analytics – Fundamentals of Google Analytics in Simple Words

Google Analytics is a Tool to track and measure your website performance in a given time frame. It is a tool provided by Google to track and analyze user behaviors, and take appropriate actions and measures to increase the Page Views, more site traffic, and optimize pages for better conversion. The multiple tools given under Google Analytics can be used to track the website traffic, traffic sources, visitors demography,  new leads conversion, and much more.  The analysis such basic data help Read more [...]

History on Pay Per Marketing (PPC); How did PPC Change Online Advertising?

    There are times when sales were done on do door-to-door basis by a sales person and visiting each house, explaining product/service features.  The evolution of internet has brought a drastic change to the concept of sales as well.  Another major breakthrough happened in in February 1998 when Jeffrey Brewer of Goto.com and Bill Gross of Idealab presented the concept of pay per click search engine.  This brought revolutionary change to toward sales promotions which happened Read more [...]

Minification and Improving Page Speed. Benefits of Minification in SEO

Minification in the context of JavaScript, and CSS is the process of removing all unnecessary characters from source code without changing its functionality.   It is a fast and easy way to reduce usage of resources in web applications.  Even with standard compression techniques, minification can improve the time needed to render a page by over 60%. There are few codes which are used to add readability but such codes are not required while executing such applications.  White space characters, Read more [...]

How to Increase Likes and Followers in Instagram? Tips to Boost up your Instagram Profile

Instagram is a wonderful approach to impart recollections and most loved minutes to companions, family, and arbitrary supporters.  Instagram accounts have a particular subject that passes on all through each of their photo.  In the event that you are posting a great deal of photographs  in Instagram but not getting the adequate preferences and followers as you expected then take these basic steps to get more Likes and Followers. Topic is Mandatory Instagram accounts have a particular Read more [...]

Use Google Analytics Effectively Now and Improve Conversion Rate and Website Analysis: Tips from AdsOnSearches.com

To do effective management of online business, one needs to open their mind to understand the source of traffic and understand visitors’ requirement.  In this direction, Google Analytics is a tool to monitor your website traffic through easy methods. Google Analytics is much more than traffic data.  However, for many marketers and online business owners, Google Analytics usage is obscure place to a few basic, top-level charts, and not more. Google Analytics has a variety of features that Read more [...]

How to increase followers on Google plus: A few Tips to Increase Followers in Twitter and Google+

The present day digital world is closely interlinked with social media, and one can find social media addicts as well.  This has opened up an avenue for marketing experts to focus their guns to promote their products and services through this channel as well.  The recent uprising of social media as promotional tool is an outcome of these phenomena. However, of late, marketing experts are facing increased competition in this segment, and there are many metrics to measure success in terms of ‘Likes’, Read more [...]

Tips to Increase Followers in Twitter! Now, Get More Twitter Followers in your Twitter Business Account

Of late, Twitter has turned out to be one among the top powerful social networking platforms.  With the help of Twitter, one can send messages (within 140 characters), called “tweets”.  Also, we can insert web link in such tweets, and thus can hyperlink blog or web page or video or picture and more.  Moreover, others can follow (subscribe) your account, and you have also the option to follow other accounts to get periodical update from such followed accounts. Twitter was founded in Read more [...]

How to Increase Page Likes or Followers on Facebook? A few Tips for Effective Facebook Page Management

Growing Facebook Likes and Followers are social media’s version of popularity of your page.  It further helps in building up email subscribers list.  Generally, it is believed that Facebook subscription is twice as effective as an email list.  According to market information, 50% of all Facebook users login to Facebook every day. Why to increase more Facebook likes? In social media marketing campaigns, targeting and attracting right audience build up brand Most of small businesses Read more [...]

Get Better Results from your Ads using A/B Testing. Basics of A/B Testing Process

The traditional advertising methods lack real measuring tools, and advertisers are always in a dilemma whenever they launch a new campaign.  Advertisers are not sure about the real return on each of their investment or ads spending whenever stakeholders come up with questions.  They were always dodged by the question – “how do you know which campaign or Ads were successful? Many a times, they make presentation before sample population, use small electronic devices, and seek feedback form to Read more [...]

Facebook Ads : Tips to Target Education Sector for Better RoI – Tips from AdsOnSearches.com

Pay per Click (PPC) Ads have taken multiple dimensions of late. More ads services have emerged targeting different segments. Online ads offered through social media platforms like Facebook, Twitter, Reddit and Instagram are the recent addition to the PPC platforms. It is a really challenge for a digital marketing agency to identify right platform for each industry to reach out the exact audience. With over 1.45 Billion active users, Facebook turned out to be the market leader among the Social Read more [...]

Discovering AdWords Bidding Options – Developing Profitable Bidding Strategies for your AdWords Campaign

AdWords reinforces a few structures for setting bids. Setting max CPCs, otherwise called manual bidding for clicks, is the default technique, yet relying upon your objectives, alternate strategies may work better for you. These choices are at the campaign level in your account. Therefore, you can have one campaign that uses one method and another campaign that uses a different mode. Conversely, all ad groups in the same campaign will operate the same bidding approach. The one exemption to this rule Read more [...]

How to setup the Conversion Tracking the Right Way- Tips From Adsonsearches®

Google’s conversion tracking can break down your numbers and tell you where each conversion came from. It will display you the path your visitors took to search you. Most importantly, it shows you where the waste is. Today, we’ll be discussing on how to setup the conversion code and track your spending. Let’s say you run a PPC Campaign for your client, mainly generating leads to their business. So, the visitors can fill the form and get free brochure or Newsletters. We’ll walk you through Read more [...]