An attribution model is a practice that determines how credit for sales and conversions is assigned to different channels across different touchpoints in the buyer journey. It’s the process of connecting various campaigns to a company’s ROI.
The attribution model you use for Pay per Click campaigns, ad groups, keywords, ads, etc. get credit for your conversions.
Attribution modeling has always been important since your prospects frequently engage with your business via a broad Read more [...]
Hootsuite is a "Social Media Management System" or tool to manage multiple social media accounts. Hootsuite helps you keep track and manage multiple social network channels in single platform. Its analytic functions helps to monitor what people are saying about your brand and help you respond instantly and is widely used in social media optimization
Connect Your Social Media Profiles
Connecting your social media profiles in Hootsuite is simple and easy. All of the settings for Hootsuite Read more [...]
Facebook is the top most social networking company for marketing your products and services and, to reach your business goals. Your advertising objective is what you want people to do when they see your ads.
When you create an ad, the first thing is to choose your objective. The objective you choose must line up with your overall business goals:
Awareness: To create awareness in your product or services.
Consideration: To get people to start thinking about your business and look for Read more [...]
Reddit is an U.S social newsflash collection, web content rating, and discussion website. It provides firms to market their product and services to get in touch with the mass number of customers in a minimum span of time. Reddit is the forum wherein the promoters can discuss anything and everything which has its core focus on attracting potential customers and retaining the present customers as well. Here more than 1.2 billion people visit Reddit every month. Small Business owners Read more [...]
Universal App campaigns permit advertisers/brands/app developers to promote their apps across Google Search, Google Play, YouTube, Gmail, and within other apps and mobile websites on the Display Network. Below are the steps on how to create one of these campaigns inside your Google AdWords account.
1) Sign in or Create an account to your Google AdWords account
2) On the "Campaigns" tab, click the +Campaign drop-down menu, and select Universal App campaign.
3) Add a name for your Read more [...]
Many advertisers expect viewers will click their ad after viewing them -- but that's not always the main goal. Perhaps you just want a lot of persons to view your ad. During such cases, bidding by cost-per-thousand viewable impressions (vCPM) is a good strategy. With vCPM bidding, you bid for your ad based on how often your ads shows in a viewable position on the Google Display Network.
The advertisers set the maximum sum to pay for viewable ads, even if they're clicked or not.
Quick Read more [...]
If you have a business and you want to do branding for your business, then which tool will be the best for you to track your business website actions and conversions to track for your business? Here the answer needs to be more specific than, “Because it’s the 21st century.”
To solve this problem Google Analytics goals, help marketers measure how well their website meets target objectives.
Generally, company websites fit into three core categories like ecommerce, lead generation, Read more [...]
Facebook Ads is the most powerful tool for advertising your business and organizations. The ads platform connects with the people who are most likely to be interested in their products and services. It works both for B2C and B2B companies. There are instances such ads brought tremendous result to advertisers with more than 5x increases in marketing results after advertising on Facebook.
Creating meaningful Ads plays an important role as well as selecting the right placement. Most of the Read more [...]
Reddit is an U.S social newsflash collection, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, and images, which are then voted up or down by other members. And it provides opportunity to business for marketing their product and services to get in touch with the targeted segment in a minimum span of time. As in February 2018, Reddit had 542 million monthly visitors which would help the businesses to spread awareness about the range Read more [...]
AdWords call conversion tracking allowing customers to make a business call directly to the mentioned contact number on your website or on your Google ads. The conversion tracker helps you understand how effectively your ad clicks lead to different kinds of phone calls. The calls tracked using Google forwarding numbers when customers click the call button on the ad Google forward the call to your business phone you mentioned in the ad.
Types of phone call conversions you can track
Calls Read more [...]
What is Programmatic Advertising?
Programmatic Advertising is frequently labeled as the future of digital marketing services. Programmatic Advertising is a way of buying and selling media using automated technology. In many cases, programmatic media is bought and sold in auction-like an environment that operates much like the stock market. By large, programmatic media is bought and sold in auction-like situations that work much like the Stock Exchange.
Programmatic technology influences Read more [...]
Facebook Groups are common forum for FB members to share their interests and express their opinion on any topic. Groups enable individuals to gather around a common cause in order to organize, express ideas, talk about issues, post photographs, and share related contents.
There are multiple benefits for such group which are summarized as follows;
Here are the steps to build up groups in Facebook
As a first step, click on the create group from the homepage of Facebook and input name Read more [...]
Twitter is one among the favorite social media platforms currently in existence. This microblogging platform allows businesses, professionals, and consumers to meet easily with 140 character tweets. Companies can promote their products and services on Twitter by connecting with their consumer directly.
There are many ways to promote business on Twitter with Twitter marketing.
Twitter is Your Brand
Twitter account is way to represent the brand to your existing customers and potential Read more [...]
Instagram is a social media; strong with over three-hundred million monthly users. It still likes annual double digit active user growth. It is an influential mobile social networking service that lets users takes pictures and short videos (15 second maximum), then share them on other social networking platforms, including Facebook, Twitter, Flickr and Tumblr.
Younger generations are possibly moving away from verbal communication, and the general population also seems charmed with visual Read more [...]