AdWords Call Conversion Tracking – How to Use it to Track Calls in AdWords Campaigns

AdWords call conversion tracking allowing customers to make a business call directly to the mentioned contact number on your website or on your Google ads. The conversion tracker helps you understand how effectively your ad clicks lead to different kinds of phone calls. The calls tracked using Google forwarding numbers when customers click the call button on the ad Google forward the call to your business phone you mentioned in the ad.

Types of phone call conversions you can track

  1. Calls from ads
  2. Calls to a phone number on your website
  3. Clicks on a number on your mobile website
  4. Import call conversions

Track calls from ads

This conversion tracking helps to understand how effectively your call-only ads and ads with call extensions lead to phone calls. The call will be counted as a conversion when a when it lasts longer than a minimum length that set by you. You can filter out shorter calls that don’t want to include as sales or other valuable actions for your business. If you use another system/software to track the calls lead to sales or other conversions, you might want to create an import calls conversion action instead.

Track calls to a phone number on a website

Phone call conversion tracking measures when someone visits your website by clicking Google AdWords ads. This kind of conversion tracking tracks a call as a conversion when it lasts longer than a minimum length you set. This way, you can filter out shorter calls that probably don’t include sales or other valuable actions for your business.

Track phone number clicks on a mobile website

Conversion tracking can help you see how effectively your ads lead to clicks on your business phone number on your mobile website. It only tracks the click on your phone number, not the actual phone calls.

Track calls from ads

It conversion tracking to help you understand your call-only ads and ads with call extensions lead to phone calls. This kind of conversion tracking tracks a call as a conversion when it lasts longer than a minimum length set by you.

Example, if you set the 2 min as the minimum length of the call to be counted as a conversion when the call length is above 2 min. It is easy to filter out shorter calls that you don’t want include sales or other valuable actions for your business.

Import phone call conversions

This kind of conversion helpful when you do a lot of business over the phone, you want a way to measure when AdWords ads lead to phone calls, and when those phone calls lead to sales and other valuable customer actions. Importing phone call conversions into AdWords can help you keep track of how your ads lead to your most important calls.

Call extensions can run on certain types of Display Network campaigns.

Phones only: Display Network call extensions show only on high-end mobile phones (not on desktops, laptops, or tablets).

Call reporting: Display Network call extensions aren’t compatible with the “call reporting” option or with Google forwarding numbers.

Invalid campaigns: Call extensions aren’t available for Display Network campaigns that use remarketing or Display Network campaigns with the marketing objective of “Install your mobile app” or “Engage with your mobile app.”

The list of countries which Google forwarding number currently available: Australia,  Belgium, Canada, Czech, Republic, Denmark, France, Germany, Hungary, India, Ireland, Israel, Italy, Mexico, Poland, Romania, Russia, Slovakia, South, Africa, Spain, Sweden, Switzerland, United, Kingdom, and United States of America.

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