Facebook is the top most social networking company for marketing your products and services and, to reach your business goals. Your advertising objective is what you want people to do when they see your ads.
When you create an ad, the first thing is to choose your objective. The objective you choose must line up with your overall business goals:
- Awareness: To create awareness in your product or services.
- Consideration: To get people to start thinking about your business and look for more information about it.
- Conversions: This Objective reassures people interested in your business for buying or to use your product or service.
- Brand awareness
The brand awareness objective is a way for advertisers to show ads to people who are more likely to recall them and increase awareness for your brand.
- Reach
You can display your ad to the maximum number of people in your audience on Facebook and Instagram.
- Traffic
Traffic objective is designed to drive people to your website or app. With traffic as your objective, you can create ads that:
- Send people to a destination on or off Facebook (Website Clicks)
- Increase the number of people going to your mobile or desktop app (App Engagement)
When you create an ad with the traffic objective, you can:
- Select where you want to drive traffic
- Target people who previously installed your app
- App installs
Main objective is to make people to install your app send them to an app store where they can download your app. To get more results from the app ads, you can set up the Facebook SDK with your app to reach your most precise customers, record actions people take in your app and measure the ratio of your ad campaigns.
- Engagement
Choose this option when you want to get more people to see and engage with your post or Page. With engagement as your objective, you can:
- Boost your posts(also known as Post engagement)
- Promote your Page(increase Page likes)
- Get people to claim an offer on your Page(Offer claims)
- Raise count of people interested for an event on your Page(Event responses)
- Video views
Videos that are displayed behind-the-scenes footage, product launches or customer stories is to raise awareness about your brand.
· Lead generation
Lead ads are one of the best ways to run lead generation campaigns on Facebook and Instagram. Lead ads show the interest of a potential customers in a product or service by filling out a form in the ad with their details and allowing a business to follow up with them. Collect lead information, such as email addresses, from people interested in your business which will be helpful for email marketing and remarketing.
- Messages
Creates an engagement with more people to have discussions with your business to generate leads, answer questions or offer support.
- Conversions
For increasing more number of people to use your website, Facebook app, or mobile app. To track and measure conversions, use the Facebook pixel or app events.
The conversions objective is designed to drive valuable actions on your website or app. With conversions as your objective, you can create ads that:
- Increase conversions on your website (Website Conversions)
- Increase conversions in your app (App Engagement)
The conversions objective requires the Facebook pixel for websites or App Events for apps.
When you create an ad with the conversions objective, you can:
- Select where conversions take place
- Target people who previously installed your app
- Catalog sales
Display products from your catalog based on your target audience.
Store visits
This objective helps you create dynamic local ads for multiple store locations so you can drive store visits and in-store sales. An important marketing objective for any business with physical locations is attracting people into a store, restaurant, dealership or other place of business.
With these build-in Objectives, marketers no longer must worry on serving the ads to the right customers and audience.
