Set the Right Google Analytics Goals for Your Business Website

If you have a business and you want to do branding for your business, then which tool will be the best for you to track your business website actions and conversions to track for your business?  Here the answer needs to be more specific than, “Because it’s the 21st century.”

To solve this problem Google Analytics goals, help marketers measure how well their website meets target objectives.


Generally, company websites fit into three core categories like ecommerce, lead generation, and content, each of which has a target objective:

Ecommerce Website: Goal is for users to buy something.

Lead Generation Website: Goal is for users to complete a form.

Content Website: Goal is for users to sign up to receive content (email lists, RSS feeds, etc. ) or engage with the brand community (add comments, share content, complete surveys, etc).

Now, it’s easy to figure out how to measure your progress with Google Analytics goals.

The three main types of Google Analytics goals are:

Destination Goals: Destination goals allow you to track when visitors reach a particular page or set of pages like “thank you,” “order completed,” or “add to cart” pages on your website.

Engagement Goals: Engagement goals allow you to track on-site activity, such as the amount of time visitors spend on your site, how many pages they visit, and what actions they take.

Event Goals: Event goals allow you to track when visitors perform an action on your site, such as watching a video, sharing a post on social media, or clicking an ad.

Goal value for form completions

Assigning values for Google Analytics goals can get more complicated for actions that are not directly linked to purchase.

However, not every individual who completes one of these key forms will turn into a customer.

To place a monetary value on these goal completions, simply back out the value of your average sales price using your business’s average conversion rates.

How to use Google Analytics goals to evaluate marketing performance

The marketing analytics platform provides marketing teams with the ability to visualize and report on the metrics found in Google Analytics, including website traffic, conversions, goal completions, goal conversions, goal revenue, and sales by channel.  In addition, metrics from a business’s social networks, ads, marketing automation, CRM platforms, and more can be visualized alongside metrics from Google Analytics in order to identify correlations and room for improvement.

Google Analytics data and UTM parameters are the foundations for tracking social media ROI.

So now there’s really no excuse anymore to not set up your goals.  In the end, you’ll be amazed you ever did without and although you can make the ‘wrong’ goals, you won’t jeopardize your original data.  It will only influence the data of your goals.  Feel confident enough to try goals out!