Google AdWords has changed its name to Google ads. Google Ads is same as Google AdWords. It is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web users. All ads are placed linked with keywords.
The AdWords Express is for small businesses to make the handling quite simple. Overall, it is an attempt to reduce the difficulty of managing ad campaigns by automatically including managing keywords and ad placement. It also helps small business to direct their customers to goggle place page even though they do not have their website page.
In order to identify right keywords, Google provides Google Keyword Planner. It is a tool from Google Ads that provides data around the search queries that happen in Google, and provides other data resources for planning a Google Ads specific advertising campaign.
Here is an outline of top features and services for Google Ads.
IP address exclusion– In order to control the ad placements through targeted audiences this feature enables advertisers to exclude specified IP address if they do not want to see their ads appear there.
Placement-targeted advertisements – With the help of this feature AdWords control panel, advertisers can enter keywords, domain names, topics, and demographic targeting preferences. If domain names are targeted, Google also provides a list of related sites for placement. Advertisers bid on a cost-per-impression (CPI/CPM) or cost-per-click (CPC) basis for site targeting.
Ad Extensions- This feature allows advertisers to show extra information with their ads, such as a business address, phone number, or web page links. The ad extensions are created to improve ad visibility in turn improves the advertiser’s campaign performance.