Website traffic is very essential to understand on how return can be obtained by promoting a website. Website traffic will have to be analyzed with powerful tools to keep the market competition and website performance in track.
Google Analytics and Woopra –
Google analytics is one of the free service tool offered by Google. This tool can be installed on the computer to do analysis of the customer browsing details through ads, videos, websites and social network platforms. Many details can be checked like website traffic and number of visitors to the website, user navigation behavior, source reference of search engines and relevant keyword searches by the visitors.
Woopra platform is one tool which can be used for collecting behavioral data for individual website visitors and customers. With this tool individual visitor data can be compiled to get analytics reports for complete view of visitors’ path. Woopra Analytics platform is available in free version and full paid package.
Differences between Woopra and Google Analytics features
1. In Woopra the website traffic can be tracked online but in Google Analytics there are no online options to track live traffic flow as shown below:
Woopra shows real time updates like exactly tracking visitors to the website at that moment, which page visitors are browsing, their actions (in terms of clicks), and when they leave. Real time updates are not available with Google Analytics.
2. Google Analytics is mainly used for collecting data on visitors and a small portion of the collected data is used for generating reports as shown below:
Woopra provides a full list of visitors, live update including the details of current browsing. These details can be found in Live Visitors tab along with full history of individual visitors using the Search tab. Reports are generated in Woopra analytics using all of the available data as given below:
3. Reports in Google Analytics are generated from collected data through sampling method, which is only a subset of actual data used. Whereas, Woopra uses a complete set of data to report.
4. Google Analytics can be referred as Traditional web analytics through which individual user accessing the website from multiple devices is not tracked. This means that if a visitor is browsing the website from any other device, then this access is identified as a new visitor, rather than a returning visitor. But in Woopra the individual visitor is tracked rather than device-based tracking. Woopra captures user activity from all types of devices. By this it is able to give a rich and accurate narrative of the website usage and gain information from the customer’s side.
5. Google Analytics is used by many websites because it is free and feature rich. Woopra on the other hand is used for its rich and accurate results feature.
6. In Google analytics dashboard, information about the number of visitors to the website and related details like number of page views, bounce rate through the day, reference websites and the country from where the visitors are accessing the website is available.
Whereas, in Woopra dashboard live visitors to the website can be tracked along with the details like graphical depiction of visitors through the day, the search terms used by people to find the website, the pages that are being viewed, the reference sites and the country from where the visitors are accessing the website. The visitor browsing device IP address, browser information, visitor last action and navigation path through the website can also be tracked.
Woopra is advantageous for its real time application and is attractive being user-friendly tool. This tool can be used to send online surveys to selected segment of customers to know their views about the website.