Of late, social media platforms have become popular among internet users and have attracted internet marketers into the platforms. Online business owners can easily reach out to active internet users by attracting them through engaging means. The most popularly used social media platforms are video sharing and social networking websites.
Video sharing websites like YouTube are known as the launching pad for artists, directors, singers, comedians, and other performers. Many people have achieved success solely through professional videos, by posting them on video sharing sites.
Through video sharing, many videos have become viral. Such videos are tagged as favorites and influence more users to be prompted to view these kinds of videos. Videos are also easily shared through social bookmarking and social networking sites as well. Video marketing has proven to be crucial element in any internet marketing campaign because of its inherent quality to attract audience attention.
Another key channel to promote businesses online is the social networking platforms. Marketers have the option to share relevant content, which can engage potential users, to prompt them to follow the brand or make it part of their network. It has become a way of life for users to log in to social networking sites regularly, similar to their email accounts. These sites are used to build relationships with users to spread the message as and when opportunities come. These sites have the option to get the comments posted and engage users to have a discussion on any relevant subject. These platforms provide consumer insights on products/services through proper data analysis. Ultimately, with better user experience the successful brand will become viral among people sharing the same interest.
Internet marketers can now direct more of their focus and energy on branding and building a solid reputation through social media. Acquired followering, gathered through these platforms, has helped in metric conversion in online marketing and assessing the success of the brand.
Compiled by Abhilash Cherian, Sr. Research Analyst, Social Media/DART Consulting.