Google Analytics can be configured to determine the success or failure rate of visitor’s actions. To meet the objective, we need to create artificial goals and apply it to the web traffic.
Goals & Funnels
Goals are visitor tracking method which can be into different criteria on a website. We can set a goal to unlock after a visitor reaches the contact page.
If a visitor comes to a home page and leaving right away, it could be counted as a failed goal. Visitors who did happen Read more [...]
Google Analytics allows you to track each stage in the users visit. This tracking helps to identify bad designing and bring to the notice the area which needs improvements.
A very simple goal would just be to count every time someone filled in the inquiry form, or sent an e-mail or whatever your conversion target, This is an example of a Web Analytics Tool. However that doesn’t tell you anything about how users got to that part of your site, or tell you about the other hundred users who left Read more [...]
Google Analytics has replaced the hit counter of 1990’s and made the process more professional. Even though, still we can see hit counters which are developed by many novice web developing shops over the internet.
To collect better information, we need to customize and fine tune Google Analytics. This includes setting up goals and funnels.From a business standpoint, we need to aim to get users to “convert” by suitable call in action.Even though we can track phone calls down to the keyword Read more [...]
Viral marketing is a marketing technique used by businesses of all sizes. It includes word of mouth, but in the internet world it mainly refers to using social networking sites to increase brand awareness or increase sales in the internet world. With growing number of Internet user every year across the world and its wide spread usage in almost all the fields including common people sharing message make internet and its usage as a medium to spread like viral fever.
In traditional marketing Read more [...]
The cross- cultural Tamil-English music- "Why this Kolaveri Di. " has created a viral phenomenon, unprecedented in the history of online promotion in India or even in the global internet viral promotions. The quantum of ‘likes’ both in Youtube and Facebook created was awesome. The video clip placed by Sony Music had attracted over 22 million hits and 85,792 comments on Youtube in just over two weeks. The comments in the main video reached 108,972 and attracted 221,044 likes with a viewership Read more [...]
Most of us are aware about Google Analytics, but not heard about many other web analytical tools with interesting features. Here is a list of web analytic tolls with mindboggling features.
Woopra: With over one hundred thousand web sites tracked, this company offers a rich statistical monitoring experience in real time.
Cehartbat: Read more [...]
Conversion tracker in Google Analytics helps to track the events associated with the visit of a webpage by any user. This tool can be successfully integrated with Google AdWords to reap the maximum benefit out of ads spending and to improve your returns in search advertising.
The process involves placing a cookie on the user’s computer when an advertisement is clicked on a website. This cookie stores information about the visitor’s behavior and send back the details to the Google Server Read more [...]
Do Follow blogs are known as friends of SEO marketers. If you are making your blog Do Follow then there are chances that lot of marketers fall in love with you. Ultimately, it helps you lot of free traffic and more commentators participate in your discussion. Make a blog no follow is as good as not publishing it. Here are some tips to make your blog Do Follow and the test to identify if a blog is Do Follow or not;
What are the Steps to Make a Blog Dofollow?
Here’s the process to make Read more [...]
Do Follow Links– What is this?
Links which can be crawled by search engines are known as Do Follow links. The absence of the attribute 'nofollow' tag in a link makes it Do Follow. The Do Follow attribute encourages visitor participation. Further, it increases the inbound links for others hyperlink to the search engine. Since finding Do Follow blogs is a tough task, one should make sure that the comments you make on them actually get approved. The following gives a pictorial representation Read more [...]
In the past decade, the Internet has transformed marketing, but anyone expecting to increase their revenue and profitability using the web needs to get their facts straight with respect to web traffic. Of course, the web is a great medium to market and sell products and services. But if you don’t understand the behavior of your web site visitors in sufficient, your business is going nowhere.
So it is no great surprise that the business of web analytics has grown in tandem with business use Read more [...]
Web analytics is the process of gathering and analyzing your web content’s data in order to gather meaningful information about how your site is being utilized by your users. There are plenty of Web analytics applications out there, and you probably already know the leading players such as Google Analytics, Crazy Egg, and remote-site services such as Alexa and Compete for Web analytics processes. Web analytics is not just a tool for measuring Web site traffic but can be used as a tool for business Read more [...]
Bing claims that it is taking the Search Engine world by storm. How far it is true?
Bing looks more attractive in look and does not have a generic look by default.
Let’s do a analytical search for ‘Job in Bangalore’ in Google and Bing.
Google gives a result of 11.5 million pages and Bing gives 5.8 million pages. Google gives more sponsored ads and Bing gives less. Bing gives a page preview in addition to the short description
Now, do a search for Job in New York in Google and Bing.
Google Read more [...]
One of the highlights of Google Analyticsis that it allows you to permit access to other users to view the reports of the website that is a part of your Google Analytics account. To do this, you will have to add the other user as a user with your account and that allows the other user to view the Analytics report of the site by logging into his/her user account. You can grant different levels of access to your generated reports. By doing this, the secondary user cannot make changes to the settings Read more [...]
2. Now sign in with your username and password.
3. For security reasons you will be asked to sign Read more [...]