Goals and Funnels in Google Analytics for True Webmasters. Quick glance of Goals and Funnels in Google Analytics

Google Analytics can be configured to determine the success or failure rate of visitor’s actions. To meet the objective, we need to create artificial goals and apply it to the web traffic.

Goals & Funnels

Goals are visitor tracking method which can be into different criteria on a website. We can set a goal to unlock after a visitor reaches the  contact page.

If a visitor comes to a home page and leaving right away, it could be counted as a failed goal. Visitors who did happen to land onto contact page will be recorded as successfully completing the goal.  We can check the statistics through Web analytic tools , further such as total time spent on the page and total pages they visited.

Setting up Goals

If we have multiple accounts then we need to first click the parent name to start with. In the right side of the column under “Actions” we will see links to edit and delete the profile.  Click the “Edit” link to open profile settings and can see the column titled “Goals”.

Exploring Goal Types

The user will be first prompted to enter a name and select if the goal is Active (On) or Inactive (Off).

Each goal type represents a different style of tracking completed goals.

URL Destination

URIs type goals track when a user enters a specific page on your website. Even though the Analytics menu uses URL it’s much easier tracking goals with only an URI component.

After selecting this type, another sub-class of the form opens up and need to choose a match type for the URL. This determines a few different ways to match the pages requested as completed goals. There are three options here which define how Analytics will record a successful goal measurement.

Time on Site

There is an option to check their time limits. This could also include visitors who are reading articles or blog posts or watching videos.

We can set a length of time in Hours/Minutes/Seconds and select a Condition: Greater than or Less than the time you put in. We can check bounce rates also – how many visitors will stay for a couple of seconds before leaving.


Each individual can be tracked for the amount of pages viewed per visit and will only complete the defined goal if the visitor browses above or below the number you set.


With Event as goal types, there are 4 event conditions to set up the goals: Category (e.g. download), Action (e.g. icon pack, interface pack), Label (e.g. vector, non-vector) and value (e.g. 10, 20). You can configure one or more event conditions.

Besides, for Event goals you can either use the actual Event Value or a constant value which requires you to manually enter the value.

Defining Custom Funnels

The purpose of defining a funnel system is to create a targeted map for the Web Site Traffic to flow through. So in order for a goal to be completed (such as somebody visiting your contact page) originally the visitor would only need to land on the given URI. However with a funnel the visitor must enter your page as specified in the Goal Funnel section for the goal to be counted as complete. Funnels could include more than one page to follow through as well.