Google Analytics has replaced the hit counter of 1990’s and made the process more professional. Even though, still we can see hit counters which are developed by many novice web developing shops over the internet.
To collect better information, we need to customize and fine tune Google Analytics. This includes setting up goals and funnels.From a business standpoint, we need to aim to get users to “convert” by suitable call in action.Even though we can track phone calls down to the keyword level, we need to adopt better methods to those leads which turned out be a valuable customer. A goal in Google Analytics is a good tool for this purpose.
First and foremost is to make sure that once a user fills out a lead form that they are taken to a unique “thank you” page. Such page cannot be accessed anywhere else on the site. Once this specific page has been set up, move to the Analytics Settings page to start configuring goals. For multiple profiles, choose the correct profile for this goal set and click “Edit” as shown below;
Once on the Profile Settings page, make your way down to the Goals section. Each profile is allowed to set up to 20 conversion goals. Now, click on “Add Goal” and add one inquiry for vehicle (sample goal) as given below;
Set this goal up to be a URL destination goal. When a user reaches the “thank you” page Google Analytics tracks a conversion. Set the match type to “Head Match” to allow for any query string parameters (/vehicle-confirmation/?make=buick&model=lucerne) in case we decide to show the user a more personalized thank you message relating to a vehicle of interest, but the goal will work just fine without them.
As shown in the screenshot, goal values are optional. These are typically used for e-commerce sites that know the direct value of each conversion, but can also be applicable to car dealerships if you know the value of an Internet lead to your organization.