We can track mobile sites in the same way as other websites. Since we need to make changes to the tracking code in order for it to track mobile sites we need to use different tracking code. To make sure that Google Analytics reports data from for mobile websites, paste the server-side code snippets on each page we need to track. This will result in Google Analytics creating a profile for the mobile website. Google Analytics will now report the same kind of information as in standard Analytics reports. Read more [...]

Google Analytics can be configured to determine the success or failure rate of visitor’s actions. To meet the objective, we need to create artificial goals and apply it to the web traffic. Goals & Funnels Goals are visitor tracking method which can be into different criteria on a website. We can set a goal to unlock after a visitor reaches the  contact page. If a visitor comes to a home page and leaving right away, it could be counted as a failed goal. Visitors who did happen Read more [...]

Google Analytics allows you to track each stage in the users visit. This tracking helps to identify bad designing and bring to the notice the area which needs improvements. A very simple goal would just be to count every time someone filled in the inquiry form, or sent an e-mail or whatever your conversion target, This is an example of a Web Analytics Tool. However that doesn’t tell you anything about how users got to that part of your site, or tell you about the other hundred users who left Read more [...]

Google Analytics has replaced the hit counter of 1990’s and made the process more professional. Even though, still we can see hit counters which are developed by many novice web developing shops over the internet. To collect better information, we need to customize and fine tune Google Analytics. This includes setting up goals and funnels.From a business standpoint, we need to aim to get users to “convert” by suitable call in action.Even though we can track phone calls down to the keyword Read more [...]

Viral marketing is a marketing technique used by businesses of all sizes.  It includes word of mouth, but in the internet world it mainly refers to using social networking sites to increase brand awareness or increase sales in the internet world.  With growing number of Internet user every year across the world and its wide spread usage in almost all the fields including common people sharing message make internet and its usage as a medium to spread like viral fever. In traditional marketing Read more [...]