Importance of Keywords in Search Engine Optimizations? Relevance of Keywords in SEO

A keyword is a term that is used to match the query a person enters into a search engine with specific information.  Most people enter search phrases that consist of two to five words.  Such phrases may be called search phrases, keyword phrases, query phrases, or just keywords.  Good keyword phrases are specific and descriptive.

Do Keywords Matter?
Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information.  Users are constantly using keywords  to search for a specific products or just browsing to conduct personal research.   The relation of keywords with domain name is depicted below


95% of the U.S. Internet browsing population accesses search engines each month.  Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month.

There are different ways to find keywords for your website.  Some good keyword ideas are:

  • Potential words, people would use to find your product or service.
  • Problems that your prospective customers may try to solve with your product or service.
  • Keyword tags on competitor’s websites.
  • Visible page copy on competitor’s websites.
  • Related search suggestions on top search engines.
  • Using an online tool such as Google Keyword Tool
  • By analyzing your website carefully and finding out proper keywords. This task can be done by expert SEO copywriters.
  • Pay attention to stemming for your keywords – particularly to what the root word is and what Google considers to be a match for that word, when optimizing pages over time.

The following is an example of a query entered in a search engine and the results retrieved.



Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy.  Compile a list of about ten keywords associated with your product or services.  Plug these keywords into the Google AdWords Keyword Planner, and find variations that make sense for your business.

Use search volume and competition as a for determine what you can easily attack.  But never settle on a list of 10-15 keywords, as the old ways taught good measure.  Start with a small list, but continually adapt and analyze your choices as your business grows and adapts.


Keyword Density

It is combination of the number of times a keyword or keyword phrases, in proportion with other words, appear on a web page.

Keyword Proximity: It refers to the distance in space as measured in within the keywords as well as the phrases including the keywords without repetition and with contextual relevance.  It measures the closeness between two keywords.

Keyword Relevancy: Keyword Relevancy encompasses a large area of potential confusion.  Simply put, your “keywords” must be relevant to the contents, or “theme” of your web page.  Keyword relevancy and analysis in choosing keywords that is matching the content of the web page is important to your success with the search engine.  When selecting the keywords you have to be more specific as there is better chance of getting targeted traffic.

Keyword Stemming: is a useful tool for web pages and search engines.  The process of keyword stemming involves taking a basic but popular keyword pertaining to a particular website and adding a prefix, suffix, or pluralization to make the keyword into a new word.  This particular process allows a website to expand upon the number of variable options, which can help a website get more traffic.  Words that are a product of keyword stemming can expand in either direction, or even add words to the phrase, making the possibilities limitless.

Tracking Keyword Success

Now that you know what keywords to implement in your marketing strategy, be sure to follow their progress and ensure they’re returning the value you want from them.

Let’s use keyword tool to demonstrate what this process might look like.  The software continuously analyzes your keyword performance to show you what keywords you’re ranking for, what the cost-per-click (CPC) for those keywords are — so you know how much you’re saving — and how many visits each keyword is driving to your website.

This article is written by Mahesh – Sr.  SEO Analyst from AdsOnSearhces.  You can reach him at