Amazon Market place is getting supremely competitive. While it is a great selling platform, driving buyers to your listing is a challenge, specifically when you are matched up against Amazon. Amazon Sponsored Ads are aimed to allow sellers to promote their product on Amazon, and drive customers to their own website to complete the transaction. These ads are based on keywords that you setup for your campaign that matches user’s search queries and work on the principle of Pay Per Click (PPC) Read more [...]
Crafting ad in PPC is really a big deal, because these ads will be seen by thousands of people and within a matter of milliseconds they will evaluate whether they should consider it or not. The ads that attractive and strong draw attention and it is equally important to carry on the impression with good content and offers.
PPC consists of a headline, link and a couple of brief lines of text. Now, people’s attention to click on your ad depends on how compelling your message is and how relevant Read more [...]
Content marketing is a powerful way to build and convey the brand message. Original content is the latest, to create enough momentum amongst the audiences both primary and secondary. The key is to develop a core message that intrigues people and connects to them instantly, that way communicating and conveying the brands perspective will be easier. Rapid digitalization of world is forcing marketers to broaden their marketing platform to be able to connect to their consumers better. One such example Read more [...]
Augmented Reality (AR) is a live direct or indirect, view of a physical real world environment where elements are augmented by computer sensory inputs. The user’s current perception of reality is modified by the Computer. It involves replacement of physical world with a virtual world. Most firms use increased reality in real time, so customers will move with environmental components like scoreboards or bill boards.
Augmented reality has been used by Videogame corporations like Nintendo so Read more [...]
What one can expect in 2015 in the digital marketing domain?
There are predictions that 2015 will be the year of human for digital marketers. There are possibilities that marketers may incorporate human-speak into their messaging. The visual storytelling will continue to emerge as a strategy toengage focused communities. The platform which provides more privacy and one-on-one conversations will become stronger where there is a need to perform limited filtering operations
According to Read more [...]