Google+ is the official social networking platform of Google, one of the world’s largest and most popular search engines. Google+ officially debuted in June 2011 and includes all of Google's peripheral products (Gmail, Google Maps, search, Google Calendar, etc.) into one cohesive network. This is meant to be open and acts as a connecting platform by incorporating everything that searchers use at Google into a comprehensive social and content dashboard.
Google+ Pages provides businesses, Read more [...]
Writing blog is not the difficult part in blogging, but rather getting viewers is. Writing hundreds of blog posts but not attracting any viewers is mere waste of time. The viewership of blogs determines the popularity of the page and in turn the website. With social media platforms it has become easier to connect with people having similar thoughts. Few tips that will help in gaining new readers are given below:
Blog content or the URL of the blog post can be shared Read more [...]
Website traffic is very essential to understand on how return can be obtained by promoting a website. Website traffic will have to be analyzed with powerful tools to keep the market competition and website performance in track.
Google Analytics and Woopra -
Google analytics is one of the free service tool offered by Google. This tool can be installed on the computer to do analysis of the customer browsing details through ads, videos, websites and social network platforms. Many Read more [...]
Woopra platform is one of the powerful tools used to track website traffic. This tool tracks the website visitors and assesses their movement on various pages of the website. This is helpful for website owners to find out what isl working for the website.
The major benefits of this effective tool are:
Help in optimization of the website
Track marketing campaigns
Measure the conversion of Social Media promotion
This application with real time features Read more [...]
Adding site link is a method of optimzing AdWords campaign. This will bring more conversion which in turn will bring down CPC and increase CTR. There are different types of extensions namely, Sitelink, Location, Phone, Review, Social media extension and more. These types of extensions are added by Google as needed. Details are given below:
Creating sitelinks in campaign:
In Google AdWords under the Settings tab the campaign must be chosen as All features.
At least 4 sitelinks need Read more [...]
The keywords are most important keywords in Search Engine Optimization (SEO) which make it possible for users to find a website through search engines. A well optimized website will bring comparatively good responses for the keywords. The responses from potential visitors towards right keywords will help in connecting the website with potential customers.
In other words, it is important to understand how people are searching for products, services or information they need. It is Read more [...]
Google results offer a wide range of PPC ad extensions for the brand ad to stand out. By incorporating additional features such as location, phone number, product links or rating of website the ad extensions will help in enhancing the number of clicks on brand ads. Google ad extension will appear with the ad and some may even appear in Google display network. It is free of cost to add extensions in the campaign or ads group.
Generally ad extensions are created at the campaign level only. Read more [...]
Remarketing is a way for brands to reach out to potential customers with relevant message through internet browsing across the Google Display Network or Google Search. It can also provide information for people who have previously visited the website. By using remarketing strategy detailed information about customer’s message is available on sections of the site they previously visited.
Setting up Remarketing in AdWords
It is required to setup remarketing list to utilize the campaign Read more [...]
By engaging more on the Facebook page will help in improving the page rank from Google. Generally, pages with more likes usually get high Google rank. In fact, it is not the likes which matter but the way in which the page engages other participants in FB. When there is more activity and discussion on the Facebook page, it is likely to get more number of likes. However, likes are not the only methods to rank higher in Google.
The first step is to create Read more [...]
The best way to optimize LinkedIn Profile is to use the right keywords. Inserting these as often as possible in the profile might be helpful. It is better to list out as many possible keywords and phrases. Below are few tips on optimizing Linkedin profile.
Tagline: This can be made more unique, memorable and can also include relevant keywords.
Summary, experience, and skills: Being thorough and including all relevant past employers as well as any organizations with which Read more [...]
MailChimp is a popular tool used in e-mail marketing campaign to send bulk mails. Being user friendly tool it is helpful in managing subscriptions of people interested in the organization’s works.
In the free version of the tool the user with 2,000 or fewer subscribers can send 12,000 emails for free every month. The auto responder feature is not available with this version, but is available with other paid versions.
How MailChimp Works
E-mail subscriptions Read more [...]
Recently Google has started issuing manual penalty for websites based on the genuineness of the rich snippet. They are mostly targeting websites with fake and spam looking rich snippet.
Few of the websites have started getting an alert message in their website tools from Google. The displayed message reads:
"Markup on some pages on this site appears to use techniques such as marking up content that is invisible to users, marking up irrelevant or misleading content, and/or other manipulative Read more [...]
Customers in need of particular service are referring to Google Maps to find the company closest to their preferred location. Now local businesses have an option to show their presence in internet through the Google Map page. Here the physical location of the business can be marked on the map of the city. Registering for a free listing of Google Map service will ensure the customers anywhere in the world will be able to find the business in that particular location. It is also possible to Read more [...]
Of late, social media platforms have become popular among internet users and have attracted internet marketers into the platforms. Online business owners can easily reach out to active internet users by attracting them through engaging means. The most popularly used social media platforms are video sharing and social networking websites.
Video sharing websites like YouTube are known as the launching pad for artists, directors, singers, comedians, and other performers. Many people have Read more [...]