Google Ad Extensions: A Guide to Creating Extensions in Google AdWord
Adding site link is a method of optimzing AdWords campaign. This will bring more conversion which in turn will bring down CPC and increase CTR. There are different types of extensions namely, Sitelink, Location, Phone, Review, Social media extension and more. These types of extensions are added by Google as needed. Details are given below:
Creating sitelinks in campaign:
In Google AdWords under the Settings tab the campaign must be chosen as All features.
At least 4 sitelinks need Read more [...]
