Which Google AdWords Attribution Model Must be Applied on Your PPC Campaigns?
An attribution model is a practice that determines how credit for sales and conversions is assigned to different channels across different touchpoints in the buyer journey. It’s the process of connecting various campaigns to a company’s ROI. The attribution model you use for Pay per Click campaigns, ad groups, keywords, ads, etc. get credit for your conversions. Attribution modeling has always been important since your prospects frequently engage with your business via a broad Read more [...]