Google AdWords: Improving Displayed Ads Using Ad Extensions
Google results offer a wide range of PPC ad extensions for the brand ad to stand out. By incorporating additional features such as location, phone number, product links or rating of website the ad extensions will help in enhancing the number of clicks on brand ads. Google ad extension will appear with the ad and some may even appear in Google display network. It is free of cost to add extensions in the campaign or ads group.
Generally ad extensions are created at the campaign level only. Read more [...]
