How to Install Conversion Tracking Using Google Tag Manager
Conversion tracking is used to track Purchases, sign-ups, and other actions that customers are likely to complete after their visit to the website. In order to make the conversion tracking to work, you'll need to install the conversion tracking tag, which consists of a global site tag and an event snippet. If installing the tag with Google Tag Manager, follow these instructions instead.
If any of your web pages are built using AMP, you'll need to add tags to both the AMP and HTML versions. Read more [...]
