Importance of Branding Through Social Media for Successful Brand Management

A process of marketing that uses an idea to increase the value of product is named as Brand Management.  Branding can be explained from the point of perception, that is, how customers experience your brand and the way you interact with your customers.  Effective Brand Management enables the price of product to increase and build good relationship with customers through promotions.  Essence, Attribute, Identity and Positioning are the four key factors in branding.  Branding helps in gaining long Read more [...]